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~language:"eng"
~person:"Bang, Nguyen"
~person:"Rajagopal"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Commentary"
~type_genre:"Kongress"
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Consumer behaviour
Konsumentenverhalten
78
Brand management
50
Markenführung
50
Mexico
39
Mexiko
39
Brand image
34
Markenimage
34
Beziehungsmarketing
27
Relationship marketing
27
Brand
20
Corporate reputation
20
Firmenimage
20
Markenartikel
20
Einzelhandel
19
Retail trade
19
Customer satisfaction
14
Innovation
14
Kundenzufriedenheit
14
Marketing management
14
Marketingmanagement
14
Social Web
12
Social web
12
Corporate Social Responsibility
11
Corporate social responsibility
11
China
10
Public relations
9
Öffentlichkeitsarbeit
9
Dienstleistungsqualität
8
Internet marketing
8
Online-Marketing
8
Service quality
8
Tourism industry
8
Tourismuswirtschaft
8
Emotion
7
Firm performance
7
Higher education institution
7
Hochschule
7
Marketing
7
Online retailing
7
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Online availability
All
Undetermined
33
Type of publication
All
Article
77
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Commentary
Kongress
Aufsatz in Zeitschrift
78
Aufsatz im Buch
3
Book section
3
Accompanied by computer file
1
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Collection of articles of several authors
1
Elektronischer Datenträger als Beilage
1
Fallstudie
1
Sammelwerk
1
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Language
All
English
Author
All
Bang, Nguyen
Rajagopal
Han, Heesup
113
Mattila, Anna S.
97
Lusk, Jayson L.
75
Phau, Ian
73
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
62
Grewal, Dhruv
60
Nayga, Rodolfo M.
60
Septianto, Felix
59
Jang, Soocheong
57
Belk, Russell W.
55
Paul, Justin
54
Ko, Eunju
49
Laroche, Michel
48
Bagozzi, Richard P.
47
Hollebeek, Linda D.
46
Pelsmacker, Patrick de
45
Kim, Jungkeun
44
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Thaichon, Park
40
Das, Gopal
39
Ko, Yong Jae
37
Park, Jungkun
37
Vrontis, Demetris
37
Kim, Seongseop
36
Hyun, Sunghyup Sean
35
Verhoef, Peter C.
35
Wong, IpKin Anthony
35
Dens, Nathalie
34
Eisend, Martin
34
Moschis, George P.
34
Wu, Luorong
34
Balaji, M. S.
33
Bruwer, Johan
33
Gierl, Heribert
33
Haws, Kelly L.
33
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Published in...
All
International journal of business innovation and research
7
International journal of business competition and growth : IJBCG
4
International journal of business excellence
4
Marketing intelligence & planning
4
The marketing review
4
Asia-Pacific journal of business administration
3
Journal of business research : JBR
3
International journal of business innovation and research : IJBIR
2
International journal of hospitality management
2
International journal of productivity and quality management : IJPQM
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of retailing and consumer services
2
Journal of transnational management : the official journal of the International Management Development Association
2
Qualitative market research : an international journal
2
The international journal of bank marketing : IJBM
2
The journal of services marketing
2
Business process management journal
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
Global business & economics review
1
International journal of business excellence : IJBEX
1
International journal of consumer studies
1
International journal of economics and business research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of internet marketing and advertising : IJIMA
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of management practice : IJMP
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
International journal of services and operations management
1
International journal of services and operations management : IJSOM
1
International studies of management and organization
1
Journal of customer behaviour
1
Journal of food products marketing
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Journal of service theory and practice : JSTP
1
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ECONIS (ZBW)
78
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1
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10
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78
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1
Convergence of quality and productivity in start-up enterprises : analysis of divergent value perspectives
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of productivity and quality …
40
(
2023
)
1
,
pp. 55-79
Persistent link: https://www.econbiz.de/10014364199
Saved in:
2
"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms
Rajagopal
;
Rajagopal, Ananya
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
Saved in:
3
Impact of retailing technology during business shutdown
Rajagopal
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 441-459
Persistent link: https://www.econbiz.de/10013393441
Saved in:
4
Inferiority feeling and conspicuous buying behaviour : analysing quality of life concerns among consumers in Mexico
Rajagopal
- In:
International journal of productivity and quality …
35
(
2022
)
2
,
pp. 171-192
Persistent link: https://www.econbiz.de/10013093198
Saved in:
5
Restaurant choice and religious obligation in the absence of halal logo : a serial mediation model
Ezlika Ghazali
;
Mutum, Dilip S.
;
Waqas, Muhammad
;
Bang, …
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013271315
Saved in:
6
Consumption of organic food products in Latin America : role of knowledge and emotions among women consumers
Rajagopal
- In:
International journal of business innovation and …
26
(
2021
)
4
,
pp. 406-423
Persistent link: https://www.econbiz.de/10012798588
Saved in:
7
Facilities planning in retailing and value generation among urban consumers
Rajagopal
- In:
International journal of electronic marketing and …
12
(
2021
)
2
,
pp. 196-213
Persistent link: https://www.econbiz.de/10012509425
Saved in:
8
Childhood memories affecting brand loyalty and consumption behaviour among adult consumers
Rajagopal
- In:
International journal of business innovation and …
23
(
2020
)
3
,
pp. 400-420
Persistent link: https://www.econbiz.de/10012507075
Saved in:
9
Consumer-computer interaction and in-store smart technology (IST) in the retail industry : the role of motivation, opportunity, and ability
Roy, Sanjit
;
Balaji, M. S.
;
Bang, Nguyen
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 299-333
Persistent link: https://www.econbiz.de/10012248971
Saved in:
10
Impact of consumer education and knowledge on purchase intentions within services industry : a study of symbiotic analysis in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of services and operations …
35
(
2020
)
1
,
pp. 58-77
Persistent link: https://www.econbiz.de/10012178614
Saved in:
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