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~language:"eng"
~person:"Bang, Nguyen"
~subject:"Consumer behaviour"
~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Commentary"
~type_genre:"Kongress"
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Consumer behaviour
Firmenimage
Konsumentenverhalten
40
Brand management
35
Markenführung
35
Brand image
24
Markenimage
24
Beziehungsmarketing
23
Relationship marketing
23
Corporate reputation
17
Brand
13
Customer satisfaction
13
Kundenzufriedenheit
13
Markenartikel
13
Einzelhandel
10
Retail trade
10
China
9
Marketing management
8
Marketingmanagement
8
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8
Social Web
8
Social web
8
Öffentlichkeitsarbeit
8
Higher education institution
7
Hochschule
7
Innovation
7
Brand architecture
6
Confidence
6
Dienstleistungsqualität
6
Gerechtigkeit
6
Internet marketing
6
Justice
6
Markenarchitektur
6
Online-Marketing
6
Reputation
6
Service quality
6
Taiwan
6
Vertrauen
6
Place marketing
5
Standortmarketing
5
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Undetermined
34
Type of publication
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Article
51
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
Commentary
Kongress
Aufsatz in Zeitschrift
54
Collection of articles of several authors
3
Sammelwerk
3
Case study
1
Fallstudie
1
Language
All
English
Author
All
Bang, Nguyen
Han, Heesup
115
Mattila, Anna S.
97
Lusk, Jayson L.
75
Phau, Ian
73
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
62
Melewar, T. C.
62
Grewal, Dhruv
61
Nayga, Rodolfo M.
60
Septianto, Felix
59
Jang, Soocheong
57
Belk, Russell W.
55
Paul, Justin
54
Ko, Eunju
49
Bagozzi, Richard P.
48
Laroche, Michel
48
Hollebeek, Linda D.
46
Pelsmacker, Patrick de
45
Kim, Jungkeun
44
Walsh, Gianfranco
44
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Vrontis, Demetris
41
Rajagopal
40
Thaichon, Park
40
Das, Gopal
39
Dennis, Charles
38
Ko, Yong Jae
38
Park, Jungkun
37
Kim, Seongseop
36
Hyun, Sunghyup Sean
35
Verhoef, Peter C.
35
Wong, IpKin Anthony
35
Dens, Nathalie
34
Eisend, Martin
34
Law, Chun Hung Roberts
34
Moschis, George P.
34
Rana, Nripendra P.
34
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International studies of management and organization
5
Qualitative market research : an international journal
5
The marketing review
5
Asia-Pacific journal of business administration
3
Journal of business research : JBR
3
Marketing intelligence & planning
3
International journal of hospitality management
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of retailing and consumer services
2
The international journal of bank marketing : IJBM
2
The journal of services marketing
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Business process management journal
1
Corporate reputation review : an international journal
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of global marketing
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Journal of vacation marketing : an international journal
1
Technological forecasting & social change : an international journal
1
The journal of consumer marketing
1
The service industries journal
1
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All
ECONIS (ZBW)
54
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1
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10
of
54
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articles prioritized
date (newest first)
date (oldest first)
1
Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
2
Restaurant choice and religious obligation in the absence of halal logo : a serial mediation model
Ezlika Ghazali
;
Mutum, Dilip S.
;
Waqas, Muhammad
;
Bang, …
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013271315
Saved in:
3
Consumer-computer interaction and in-store smart technology (IST) in the retail industry : the role of motivation, opportunity, and ability
Roy, Sanjit
;
Balaji, M. S.
;
Bang, Nguyen
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 299-333
Persistent link: https://www.econbiz.de/10012248971
Saved in:
4
A holistic framework of corporate website favourability
Ageeva, Elena
;
Foroudi, Pantea
;
Melewar, T. C.
;
Bang, Nguyen
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
Saved in:
5
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
6
Stimulating consumer community creation through a co-design approach
Storvang, Pia
;
Haug, Anders
;
Bang, Nguyen
- In:
International journal of market research
62
(
2020
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012214133
Saved in:
7
The rise of smart consumers : role of smart servicescape and smart consumer experience co-creation
Roy, Sanjit
;
Singh, Gaganpreet
;
Hope, Megan
;
Bang, Nguyen
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
15/16
,
pp. 1480-1513
Persistent link: https://www.econbiz.de/10012178642
Saved in:
8
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
9
Advancing Islamic branding : the influence of religious beliefs and religion-compliant product adoption
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Telewar, T. C.
; …
- In:
The marketing review
18
(
2018
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10011892845
Saved in:
10
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
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