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~language:"eng"
~person:"Bang Nguyen Viet"
~person:"Bentele, Günter"
~person:"Brondoni, Silvio M."
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Search: subject:"Brand Equity"
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Brand image
6
Markenimage
6
Consumer behaviour
5
Green marketing
5
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5
Öko-Marketing
5
Brand management
4
Environmental consciousness
4
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green brand equity
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brand equity
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Bang Nguyen Viet
Bentele, Günter
Brondoni, Silvio M.
Guzman, Francisco
13
Gil Saura, Irene
11
Schivinski, Bruno
10
Keller, Kevin Lane
8
Swoboda, Bernhard
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Šerić, Maja
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Lieven, Theo
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Rahman, Mahabubur
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Roy, Sanjit
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Journal of promotion management : innovations in planning and applied research
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Asia-Pacific journal of business administration
1
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ECONIS (ZBW)
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1
The role of selected marketing mix elements in consumer based
brand
equity
creation : milk industry in Vietnam
Bang Nguyen Viet
;
Tuan Nguyen Anh
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
2
,
pp. 72-88
Persistent link: https://www.econbiz.de/10012514018
Saved in:
2
A study on the influence of eco-labels and green advertising on green
brand
equity
in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
Saved in:
3
Toward sustainable development and consumption : the role of the green promotion mix in driving green
brand
equity
and green purchase intention
Khai Cong Dinh
;
Bang Nguyen Viet
;
Hang Nguyet Phuong Vo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 824-848
Persistent link: https://www.econbiz.de/10014287774
Saved in:
4
The impact of green marketing mix elements on green customer based
brand
equity
in an emerging market
Bang Nguyen Viet
- In:
Asia-Pacific journal of business administration
15
(
2023
)
1
,
pp. 96-116
Persistent link: https://www.econbiz.de/10013537562
Saved in:
5
Understanding the influence of eco-label, and green advertising on green purchase intention : the mediating role of green
brand
equity
Bang Nguyen Viet
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
2
,
pp. 87-103
Persistent link: https://www.econbiz.de/10013163075
Saved in:
6
Green marketing functions : the drivers of
brand
equity
creation in Vietnam
Bang Nguyen Viet
;
Tuan Nguyen Anh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1055-1076
Persistent link: https://www.econbiz.de/10013357214
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