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~language:"eng"
~person:"Batt, Verena"
~person:"Baumgarth, Carsten"
~person:"Biedenbach, Thomas"
~person:"Bowden, Jana"
~person:"Fischer, Alexander"
~person:"Hesse, Andreas"
~person:"Kamalanabhan, T. J."
~subject:"Arbeitsverhalten"
~subject:"Markenimage"
~subject:"Messung"
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Search: subject_exact:"Brand behavior"
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Arbeitsverhalten
Markenimage
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Brand image
5
Internal branding
5
Interne Markenführung
5
Brand management
4
Markenführung
4
Consumer behaviour
3
International marketing
3
Internationales Marketing
3
Konsumentenverhalten
3
Brand
2
Markenartikel
2
Work behaviour
2
B-to-B-Marketing
1
Brand behavior
1
Brand commitment
1
Brand equity
1
Branding
1
Business-to-business marketing
1
Co-creation
1
Coping strategy
1
Coping-Strategie
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Earned media
1
Einzelhandel
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Employee-based brand equity
1
Erdölindustrie
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India
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Indien
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Internal brand equity
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Internal communication
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Interne Kommunikation
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Marketing management
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Batt, Verena
Baumgarth, Carsten
Biedenbach, Thomas
Bowden, Jana
Fischer, Alexander
Hesse, Andreas
Kamalanabhan, T. J.
Bruhn, Manfred
3
Schnebelen, Stefanie
2
Abratt, Russell
1
Afshardoost, Mona
1
Ali, Mohsin
1
Bendixen, Michael
1
Biedenbach, Galina
1
Binu Raj, Asha
1
Bookman, Sonia
1
Bosslet, Ronja
1
Du Preez, Rose
1
Duh, Helen Inseng
1
Eshaghi, Mohammad Sadegh
1
Fatima, Afsheen
1
Grace, Debra
1
Holzer, Matthias
1
Huang, Ching-Ying
1
Hultén, Peter
1
Häusler, Mariella
1
Khanyapuss Punjaisri
1
King, Ceridwyn
1
Lai, Chia-Hsien
1
Leijerholt, Ulrika
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Martens, Cheryl
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Schmidt, Marco
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The journal of brand management : an international journal
2
Corporate communications : an international journal
1
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of strategic marketing
1
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ECONIS (ZBW)
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Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
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2
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
3
How posting in social networks affects employee-based brand equity
Hesse, Andreas
;
Schmidt, Holger J.
;
Bosslet, Ronja
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1907-1925
Persistent link: https://www.econbiz.de/10013352656
Saved in:
4
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
5
Internal corporate communication and its impact on internal branding : Perception of Indian public sector employees
Sharma, Neha
;
Kamalanabhan, T. J.
- In:
Corporate communications : an international journal
17
(
2012
)
3
,
pp. 300-322
Persistent link: https://www.econbiz.de/10009621662
Saved in:
6
How strong is the business-to-business brand in the workforce? : an empirically-tested model of 'internal brand equity' in a business-to-business setting
Baumgarth, Carsten
;
Schmidt, Marco
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1250-1260
Persistent link: https://www.econbiz.de/10008807147
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