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~language:"eng"
~person:"Beatty, Sharon E."
~person:"Choi, Jeonghye"
~person:"Cleveland, Mark"
~person:"Gupta, Suraksha"
~person:"Kamaiah, Bandi"
~person:"Kim, Kyung Hoon"
~person:"Kumar, V."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Cross-cultural management"
~subject:"Customer satisfaction"
~subject:"Firmenimage"
~subject:"Indien"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
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Beatty, Sharon E.
Choi, Jeonghye
Cleveland, Mark
Gupta, Suraksha
Kamaiah, Bandi
Kim, Kyung Hoon
Kumar, V.
Paul, Justin
Roy, Sanjit
Seo, Yuri
Gaiha, Raghav
131
Han, Heesup
131
Mattila, Anna S.
114
Duflo, Esther
108
Jha, Raghbendra
104
Sen, Kunal
104
Banerjee, Abhijit V.
97
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Grewal, Dhruv
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Phau, Ian
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Lusk, Jayson L.
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Dwivedi, Yogesh Kumar
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Singh, Nirvikar
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Loureiro, Sandra Maria Correia
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Melewar, T. C.
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Kumar, Vikas
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Jang, Soocheong
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Verhoef, Peter C.
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Ray, Ranjan
65
Imai, Katsushi S.
63
Belk, Russell W.
62
Reddy, Y. V.
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Shah, Ajay
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Vrontis, Demetris
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Nayga, Rodolfo M.
61
Sharma, Piyush
61
Bang, Nguyen
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Bhaumik, Sumon Kumar
60
Goldar, Bishwanath
60
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59
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Journal of the Academy of Marketing Science
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Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Praj̄nȧn : journal of social and management sciences
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Technological forecasting & social change : an international journal
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The IUP journal of applied economics
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International marketing review
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Journal of international marketing
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Journal of strategic marketing
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6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of services marketing
6
Journal of quantitative economics : official journal of the Indian Econometric Society
5
Journal of retailing
5
Asia Pacific journal of marketing and logistics
4
European management journal
4
International journal of consumer studies
4
Journal of foreign exchange and international finance : JFEIF
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
MSI reports : working paper series
4
Psychology & marketing
4
Qualitative market research : an international journal
4
The Indian journal of economics
4
Business strategy and the environment
3
International journal of market research
3
Journal of consumer behaviour : an international research review
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Margin : quarterly journal of the National Council of Applied Economic Research
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The journal of consumer marketing
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European journal of marketing
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European journal of marketing : EJM
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ECONIS (ZBW)
417
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1
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417
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1
Between cultural appreciation and cultural appropriation : self-authorizing the consumption of cultural difference
Cruz, Angela Gracia B.
;
Seo, Yuri
;
Scaraboto, Daiane
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 962-984
Persistent link: https://www.econbiz.de/10014526251
Saved in:
2
Categorization of organizational reputation and subordinate organizations' global funding outcome : a higher education perspective
Anand, Ankit
;
Kumar, V.
;
Lahiri, Avishek
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 130-144
Persistent link: https://www.econbiz.de/10014456190
Saved in:
3
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
4
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
5
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
6
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
7
Surprising consequences of innocuous mobile transaction reminders of credit card use
Kim, Jikyung
;
Yoon, Yeohong
;
Choi, Jeonghye
;
Dong, Hang
; …
- In:
Journal of interactive marketing
59
(
2024
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10014583136
Saved in:
8
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
9
Within and between two worlds : conceiving, measuring, and applying mixed-ethnic identity in three countries
Cleveland, Mark
- In:
Journal of international marketing
32
(
2024
)
2
,
pp. 65-88
Persistent link: https://www.econbiz.de/10014631149
Saved in:
10
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
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