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~language:"eng"
~person:"Bilby, Julie"
~subject:"Kreativität"
~subject:"Werbewirkung"
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Bilby, Julie
Koslow, Scott
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Journal of advertising
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Journal of advertising research
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ECONIS (ZBW)
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Fear in Adland : how client risk aversion and agency clientelism limit the development of great creative campaigns
Bilby, Julie
;
Koslow, Scott
;
Sasser, Sheila L.
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10014233762
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2
The future of advertising in China
Bilby, Julie
;
Reid, Mike
;
Brennan, Linda
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 245-258
Persistent link: https://www.econbiz.de/10011595658
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