//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Broderick, Amanda J."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Multikulturalismus"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Cultural identity
4
Kulturelle Identität
4
Multicultural society
4
Multikulturelle Gesellschaft
4
Consumer behaviour
2
Cross-cultural relations
2
Interkulturelle Beziehungen
2
International marketing
2
Internationales Marketing
2
Konsumentenverhalten
2
Brand image
1
Brand management
1
Consumer cultural identity
1
Corporate culture
1
Cross-cultural competence
1
Cross-cultural management
1
Cultural diversity
1
Culture
1
Customer satisfaction
1
Designation of origin
1
Ethnic group
1
Ethnische Gruppe
1
Herkunftsbezeichnung
1
Intergroup relations
1
Interkulturelle Kompetenz
1
Interkulturelles Management
1
Kundenzufriedenheit
1
Markenführung
1
Markenimage
1
Market segmentation
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Marktsegmentierung
1
Multicultural competence
1
Multicultural marketplaces
1
Multicultural markets
1
Personality psychology
1
Persönlichkeitspsychologie
1
Transnational networks
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
1
Book section
1
Language
All
English
Author
All
Broderick, Amanda J.
Alesina, Alberto
11
Demangeot, Catherine
8
Trebbi, Francesco
8
Harnoss, Johann
7
Rapoport, Hillel
7
Nijkamp, Peter
6
Tabellini, Guido Enrico
5
Alesina, Alberto F.
4
Bellini, Elena
4
Brunow, Stephan
4
Desmet, Klaus
4
Kipnis, Eva
4
Kymlicka, Will
4
Pinelli, Dino
4
Poot, Jacques
4
Prarolo, Giovanni
4
Südekum, Jens
4
Wacziarg, Romain
4
Walkowitz, Gari
4
Goerg, Sebastian J.
3
Grier, Sonya A.
3
Gutiérrez, Félix
3
Hémet, Camille
3
Malgouyres, Clément
3
Niebuhr, Annekatrin
3
Ottaviano, Gianmarco I. P.
3
Ozgen, Ceren
3
Parekh, Bhikhu C.
3
Seo, Yuri
3
Tabellini, Guido
3
Trax, Michaela
3
Wahhaj, Zaki
3
Wilson, Clint C.
3
Adkins, Natalie Ross
2
Amara, Mahfoud
2
Arcodia, Charles
2
Bakens, Jessie
2
Bauböck, Rainer
2
Baumann, Gerd
2
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Brands : interdisciplinary perspectives
1
International marketing review
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
Saved in:
2
Consumer multiculturation : consequences of multicultural identification for brand knowledge
Kipnis, Eva
;
Broderick, Amanda J.
;
Demangeot, Catherine
- In:
Brands : interdisciplinary perspectives
,
(pp. 215-241)
.
2015
Persistent link: https://www.econbiz.de/10010478959
Saved in:
3
Multicultural marketplaces : new territory for international marketing and consumer research
Demangoet, Catherine
;
Broderick, Amanda J.
;
Craig, C. S.
- In:
International marketing review
32
(
2015
)
2
,
pp. 118-140
Persistent link: https://www.econbiz.de/10011296982
Saved in:
4
Branding beyond prejudice : navigating multicultural marketplaces for consumer well-being
Kipnis, Eva
;
Broderick, Amanda J.
;
Demangeot, Catherine
; …
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1186-1194
Persistent link: https://www.econbiz.de/10009756089
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->