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~language:"eng"
~person:"Brodie, Roderick J."
~person:"Gupta, Suraksha"
~person:"Vitell, Scott J."
~subject:"Markenartikel"
~subject:"Marketingmanagement"
~type_genre:"Article in journal"
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Markenartikel
Marketingmanagement
Consumer behaviour
35
Konsumentenverhalten
35
Brand management
32
Markenführung
31
Beziehungsmarketing
25
Relationship marketing
25
Brand image
23
Markenimage
23
Brand
18
Ethics
18
Ethik
17
USA
14
United States
14
Customer integration
13
Innovation
13
Kundenintegration
13
Business ethics
12
Marketing management
12
Unternehmensethik
12
Social Web
11
Social web
11
Corporate Social Responsibility
10
Corporate social responsibility
10
Betriebliche Wertschöpfung
9
Corporate reputation
9
Firmenimage
9
Theory
9
Value creation
9
Innovation management
8
Innovationsmanagement
8
Marketing
8
Theorie
8
Bibliometrics
7
Bibliometrie
7
Internet marketing
7
Nachhaltige Entwicklung
7
Online-Marketing
7
Sustainable development
7
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28
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Graue Literatur
2
Non-commercial literature
2
Arbeitspapier
1
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1
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Brodie, Roderick J.
Gupta, Suraksha
Vitell, Scott J.
Melewar, T. C.
33
Vrontis, Demetris
30
Kumar, V.
28
Ko, Eunju
25
O'Cass, Aron
25
Pitt, Leyland F.
24
Phau, Ian
22
Bang, Nguyen
20
Keller, Kevin Lane
20
Morgan, Neil A.
20
Balmer, John M. T.
19
Loureiro, Sandra Maria Correia
19
Sarkar, Abhigyan
19
Calantone, Roger J.
18
Chintagunta, Pradeep K.
17
Dawes, John
17
Diamantopoulos, Adamantios
17
Kitchen, Philip J.
17
Ngo, Liem Viet
17
Romaniuk, Jenni
17
Schultz, Don E.
17
Thrassou, Alkis
17
Yan, Ruiliang
17
Foroudi, Pantea
16
Gilmore, Audrey
16
Lindgreen, Adam
16
Merrilees, Bill
16
Di Benedetto, C. Anthony
15
Fetscherin, Marc
15
Hunt, Shelby D.
15
Paul, Justin
15
Rahman, Zillur
15
Brettel, Malte
14
Guzman, Francisco
14
Khan, Imran
14
Pauwels, Koen
14
Steenkamp, Jan-Benedict E. M.
14
Christodoulides, George
13
Japutra, Arnold
13
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Journal of business research : JBR
7
Marketing theory
4
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business ethics : JOBE
2
Qualitative market research : an international journal
2
Corporate reputation review : an international journal
1
EuroMed journal of business
1
International studies of management and organization
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of service theory and practice : JSTP
1
Marketing intelligence & planning
1
New Zealand economic papers
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
28
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28
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1
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
2
Editorial: JBR special issue on market shaping and innovation
Nenonen, Suvi
;
Fehrer, Julia
;
Brodie, Roderick J.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 236-239
Persistent link: https://www.econbiz.de/10012493942
Saved in:
3
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
4
A review of e-mass customization as a branding strategy
Yan, Ye
;
Gupta, Suraksha
;
Schoefer, Klaus
;
Licsandru, Tana
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 215-223
Persistent link: https://www.econbiz.de/10012296209
Saved in:
5
Markets changing, changing markets : institutional work as market shaping
Baker, Jonathan J.
;
Storbacka, Kaj
;
Brodie, Roderick J.
- In:
Marketing theory
19
(
2019
)
3
,
pp. 301-328
Persistent link: https://www.econbiz.de/10012109398
Saved in:
6
Consumer participation in cause-related marketing : an examination of effort demands and defensive denial
Howie, Katharine M.
;
Yang, Lifeng
;
Vitell, Scott J.
; …
- In:
Journal of business ethics : JOBE
147
(
2018
)
3
,
pp. 679-692
Persistent link: https://www.econbiz.de/10011798946
Saved in:
7
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
8
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
9
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
Saved in:
10
Branding as a dynamic capability : strategic advantage from integrating meanings with identification
Brodie, Roderick J.
;
Benson-Rea, Maureen
;
Medlin, …
- In:
Marketing theory
17
(
2017
)
2
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011771406
Saved in:
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