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~language:"eng"
~person:"Brodie, Roderick J."
~person:"Gupta, Suraksha"
~person:"Vitell, Scott J."
~subject:"Marketingmanagement"
~type_genre:"Article in journal"
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Marketingmanagement
Consumer behaviour
35
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35
Brand management
32
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31
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25
Relationship marketing
25
Brand image
23
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Brodie, Roderick J.
Gupta, Suraksha
Vitell, Scott J.
Vrontis, Demetris
26
Kumar, V.
24
O'Cass, Aron
23
Melewar, T. C.
20
Balmer, John M. T.
18
Morgan, Neil A.
18
Calantone, Roger J.
16
Gilmore, Audrey
16
Kitchen, Philip J.
16
Pitt, Leyland F.
16
Yan, Ruiliang
16
Di Benedetto, C. Anthony
15
Hunt, Shelby D.
14
Lindgreen, Adam
14
Thrassou, Alkis
14
Morgan, Robert
13
Palmatier, Robert W.
13
Sheth, Jagdish N.
13
Varadarajan, Rajan
13
Hult, G. Tomas M.
12
Ko, Eunju
12
Ngo, Liem Viet
12
Schultz, Don E.
12
Singh, Ramendra
12
Blankson, Charles
11
Brettel, Malte
11
Dekimpe, Marnik G.
11
Homburg, Christian
11
Laukkanen, Tommi
11
Terho, Harri
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Dibb, Sally
10
Pauwels, Koen
10
Pei, Zhi
10
Verhoef, Peter C.
10
Brooksbank, Roger
9
Chintagunta, Pradeep K.
9
Didonet, Simone Regina
9
Foroudi, Pantea
9
Jaworski, Bernard J.
9
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9
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Journal of business research : JBR
4
Journal of business ethics : JOBE
2
Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
International studies of management and organization
1
Marketing intelligence & planning
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Marketing theory
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Qualitative market research : an international journal
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ECONIS (ZBW)
12
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12
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1
Editorial: JBR special issue on market shaping and innovation
Nenonen, Suvi
;
Fehrer, Julia
;
Brodie, Roderick J.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 236-239
Persistent link: https://www.econbiz.de/10012493942
Saved in:
2
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
3
A review of e-mass customization as a branding strategy
Yan, Ye
;
Gupta, Suraksha
;
Schoefer, Klaus
;
Licsandru, Tana
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 215-223
Persistent link: https://www.econbiz.de/10012296209
Saved in:
4
Markets changing, changing markets : institutional work as market shaping
Baker, Jonathan J.
;
Storbacka, Kaj
;
Brodie, Roderick J.
- In:
Marketing theory
19
(
2019
)
3
,
pp. 301-328
Persistent link: https://www.econbiz.de/10012109398
Saved in:
5
Consumer participation in cause-related marketing : an examination of effort demands and defensive denial
Howie, Katharine M.
;
Yang, Lifeng
;
Vitell, Scott J.
; …
- In:
Journal of business ethics : JOBE
147
(
2018
)
3
,
pp. 679-692
Persistent link: https://www.econbiz.de/10011798946
Saved in:
6
Corporate logo : history, definition, and components
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
Saved in:
7
Digital technology and marketing management capability : achieving growth in SMEs
Foroudi, Pantea
;
Gupta, Suraksha
;
Nazarian, Alireza
; …
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 230-246
Persistent link: https://www.econbiz.de/10011714481
Saved in:
8
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
9
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
10
Marketing innovation : a resource-based view of international and local firms
Gupta, Suraksha
;
Malhotra, Naresh K.
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10009751825
Saved in:
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