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~language:"eng"
~person:"Cauberghe, Veroline"
~subject:"Advertising"
~subject:"Werbung"
~type:"article"
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Advertising
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Internet marketing
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Cauberghe, Veroline
Dwivedi, Yogesh Kumar
8
Hudders, Liselot
8
Fogel, Joshua
7
Pelsmacker, Patrick de
7
Sahni, Navdeep S.
7
Sayedi, Amin
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Wilbur, Kenneth C.
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Bellman, Steven
6
Jerath, Kinshuk
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Kim, Jooyoung
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Rozendaal, Esther
6
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5
Balseiro, Santiago R.
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Cho, Chang-Hoan
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Dens, Nathalie
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Fesenmaier, Daniel R.
5
Katona, Zsolt
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King, Karen Whitehill
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Schultz, Carsten D.
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Stienmetz, Jason L.
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Varan, Duane
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Voorveld, Hilde
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Bernritter, Stefan F.
4
Bijmolt, Tammo H. A.
4
Boerman, Sophie C.
4
Chen, Huan
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Danaher, Peter J.
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De Jans, Steffi
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Dukes, Anthony
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Evans, Nathaniel J.
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Gordon, Brett R.
4
Guitart, Ivan A.
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Hartnett, Nicole
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Hayes, Jameson L.
4
Janssen, Loes
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International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
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To fit in or to stand out? : an eye-tracking study investigating online banner effectiveness in a media multitasking context
Beuckels, Emma
;
Hudders, Liselot
;
Cauberghe, Veroline
; …
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 461-478
Persistent link: https://www.econbiz.de/10012650826
Saved in:
2
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
3
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
4
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
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