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~language:"eng"
~person:"Christodoulides, George"
~person:"Guido, Gianluigi"
~person:"Thaichon, Park"
~subject:"Artistic style"
~subject:"Arts"
~subject:"Luxusgüter"
~subject:"Markenimage"
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Artistic style
Arts
Luxusgüter
Markenimage
Luxury goods
40
Consumer behaviour
29
Konsumentenverhalten
29
Brand management
10
Markenführung
10
Luxury
8
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7
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7
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English
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Christodoulides, George
Guido, Gianluigi
Thaichon, Park
Phau, Ian
35
Ko, Eunju
28
Kapferer, Jean-Noël
26
Wiedmann, Klaus-Peter
24
Seo, Yuri
22
Jain, Sheetal
19
Valette-Florence, Pierre
18
Amatulli, Cesare
17
Atwal, Glyn
16
Hennigs, Nadine
16
Septianto, Felix
16
Shukla, Paurav
16
Donzé, Pierre-Yves
15
Hyun, Sunghyup Sean
15
Mosca, Fabrizio
15
Brun, Alessandro
12
Heine, Klaus
11
Nagasawa, Shin'ya
11
Ozuem, Wilson
11
Shimul, Anwar Sadat
11
Batat, Wided
10
Choi, Tsan-Ming
10
Klarmann, Christiane
10
Park, Jungkun
10
Sung, Billy
10
Uggla, Henrik
10
Aiello, Gaetano
9
Espinoza Petersen, Francine
9
Han, Heesup
9
Peng, Norman
9
Shahid, Shadma
9
Bryson, Douglas
8
Cervellon, Marie-Cécile
8
Donvito, Raffaele
8
Godey, Bruno
8
Guercini, Simone
8
Jain, Varsha
8
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Journal of retailing and consumer services
6
Journal of business research : JBR
5
Luxury marketing, sustainability and technology : the future of luxury management
5
International marketing review
3
Journal of strategic marketing
3
The journal of product & brand management
2
Developing successful global strategies for marketing luxury brands
1
European journal of marketing
1
European journal of marketing : EJM
1
Global marketing strategies for the promotion of luxury goods
1
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
Italian journal of marketing : ITJM
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Palgrave Advances in Luxury
1
Palgrave advances in luxury
1
Routledge studies in luxury management
1
SpringerLink / Bücher
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
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ECONIS (ZBW)
40
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1
What drives consumers towards shared luxury services? : a comparison of sequential versus simultaneous sharing
Boukis, Achilleas
;
Christodoulides, George
;
Semaan, Rania W.
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550972
Saved in:
2
Luxury branding in B2B
Pedeliento, Giuseppe
;
Leek, Sheena
;
Christodoulides, George
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 289-303
Persistent link: https://www.econbiz.de/10014553250
Saved in:
3
A typology of consumers sharing luxury services
Semaan, Rania W.
;
Boukis, Achilleas
;
Christodoulides, George
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 536-550
Persistent link: https://www.econbiz.de/10014553336
Saved in:
4
Guest editorial: contemporary Issues in luxury marketing and branding
Christodoulides, George
;
Michaelidou, Nina
;
Khan, M. Sajid
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 551-553
Persistent link: https://www.econbiz.de/10014553338
Saved in:
5
Identifying factors influencing purchase intention of sustainable luxury retailing products
Lavuri, Rambabu
;
Kaul, Dimple
;
Mohan, Geetha
; …
- In:
International journal of retail and distribution management
52
(
2024
)
2
,
pp. 259-275
Persistent link: https://www.econbiz.de/10014484397
Saved in:
6
Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix
;
Quach, Sara
;
Thaichon, Park
;
Japutra, …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 916-944
Persistent link: https://www.econbiz.de/10014296449
Saved in:
7
Luxury marketing and sustainability in the South Asian context
Jayawardena, Nirma Sadamali
;
Quach, Sara
;
Perera, …
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 1-14)
.
2023
Persistent link: https://www.econbiz.de/10014484404
Saved in:
8
Digital technologies in luxury industry : identifying the future aspects of luxury brand management
Alim, Md. Abdul
;
Thaichon, Park
;
Quach, Sara
;
Weaven, Scott
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 15-36)
.
2023
Persistent link: https://www.econbiz.de/10014484442
Saved in:
9
Exploring the role of sustainable organic food consumption and the role of organic food as a luxury product : a case study in Nepal
Mishra, Udgam
;
Jayawardena, Nirma Sadamali
;
Thaichon, Park
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 92-115)
.
2023
Persistent link: https://www.econbiz.de/10014484480
Saved in:
10
Localized luxury and luxury marketing : meaning makings of Chinese luxury brand
Jin, Ting
;
Shao, Wei
;
Thaichon, Park
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 150-171)
.
2023
Persistent link: https://www.econbiz.de/10014484483
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