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~language:"eng"
~person:"Cleveland, Mark"
~subject:"International market segmentation"
~subject:"Kulturelle Identität"
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International market segmentation
Kulturelle Identität
Consumer behaviour
17
Cultural identity
17
Konsumentenverhalten
17
Globalization
12
Globalisierung
11
Ethnic group
9
Ethnische Gruppe
9
National culture
7
Nationalkultur
7
Welt
7
World
7
Social integration
6
Soziale Integration
6
Acculturation
5
International marketing
5
Internationales Marketing
5
Cosmopolitanism
4
China
3
Ethnic identity
3
Global consumer culture
3
Materialism
3
Personality psychology
3
Persönlichkeitspsychologie
3
Brand management
2
Chinese (People)
2
Chinesen
2
Consumer ethnocentrism
2
Consumption
2
Corporate culture
2
Culture
2
Identification with global consumer culture
2
Internationale Marktsegmentierung
2
Markenführung
2
Measurement
2
Messung
2
Social values
2
Soziale Werte
2
Unternehmenskultur
2
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English
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Cleveland, Mark
Giuliano, Paola
45
Zimmermann, Klaus F.
29
Nijkamp, Peter
27
Verdier, Thierry
26
Constant, Amelie
23
Epstein, Gil S.
23
Zenou, Yves
22
Bisin, Alberto
21
Guiso, Luigi
19
Nunn, Nathan
18
Laroche, Michel
16
Gang, Ira N.
15
Mooij, Marieke K. de
15
Atkin, David
14
Beugelsdijk, Sjoerd
14
Hofstede, Geert
14
Patacchini, Eleonora
14
Butler, Jeffrey
13
Schwartz, Shalom H.
13
Falck, Oliver
12
Javidan, Mansour
12
Schüller, Simone
12
Spolaore, Enrico
12
Südekum, Jens
12
Thurik, Adriaan R.
12
Tubadji, Annie
12
White, Roger
12
Alesina, Alberto
11
Belk, Russell W.
11
Giavazzi, Francesco
11
Heblich, Stephan
11
House, Robert J.
11
Minkov, Michael
11
Schiantarelli, Fabio
11
Fogli, Alessandra
10
Kaasa, Anneli
10
Panebianco, Fabrizio
10
Roland, Gérard
10
Tabellini, Guido Enrico
10
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Journal of business research : JBR
12
International marketing review
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Journal of international marketing
1
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ECONIS (ZBW)
17
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1
Within and between two worlds : conceiving, measuring, and applying mixed-
ethnic
identity
in three countries
Cleveland, Mark
- In:
Journal of international marketing
32
(
2024
)
2
,
pp. 65-88
Persistent link: https://www.econbiz.de/10014631149
Saved in:
2
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
3
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
4
Social media usage, materialism and psychological well-being among immigrant consumers
Cleveland, Mark
;
Iyer, Rajesh
;
Babin, Barry J.
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013492778
Saved in:
5
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
Saved in:
6
Acculturation to the global consumer culture : ten years after and agenda for the next decade
Cleveland, Mark
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
3
,
pp. 257-271
Persistent link: https://www.econbiz.de/10011892174
Saved in:
7
Globalization, national identity, biculturalism and consumer behavior : a longitudinal study of Dutch consumers
Sobol, Kamila
;
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
82
(
2018
),
pp. 340-353
Persistent link: https://www.econbiz.de/10011771906
Saved in:
8
Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
82
(
2018
),
pp. 354-363
Persistent link: https://www.econbiz.de/10011771907
Saved in:
9
The intersection of global consumer culture and national identity and the effect on Japanese consumer behavior
Cleveland, Mark
;
Laroche, Michel
;
Takahashi, Ikuo
- In:
Journal of international consumer marketing
27
(
2015
)
5
,
pp. 364-387
Persistent link: https://www.econbiz.de/10011410261
Saved in:
10
Multifaceted acculturation in multiethnic settings
Cleveland, Mark
;
Xu, Cecelia
- In:
Journal of business research : JBR
103
(
2019
),
pp. 250-260
Persistent link: https://www.econbiz.de/10012104217
Saved in:
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