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~language:"eng"
~person:"Cuneo, Andres"
~person:"Farsky, Mario"
~subject:"Brand-anchored conjoint"
~subject:"Information"
~subject:"Messung"
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Brand-anchored conjoint
Information
Messung
Brand image
9
Markenimage
9
Consumer behaviour
5
Konsumentenverhalten
5
Measurement
4
Brand management
3
Handelsmarke
3
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2010
1
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Brand image measurement
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Direct attribute rating
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Cuneo, Andres
Farsky, Mario
Sattler, Henrik
5
Goldfarb, Avi
4
Lehmann, Donald R.
4
Moorthy, Sridhar
4
Schnittka, Oliver
4
Christodoulides, George
3
De Chernatony, Leslie
3
Mishra, Abhishek
3
Perrey, Jesko
3
Romaniuk, Jenni
3
Rossiter, John R.
3
Zarantonello, Lia
3
Ailawadi, Kusum L.
2
Attri, Rekha
2
Azar, Pablo
2
Bagozzi, Richard P.
2
Borkovsky, Ron N.
2
Cadogan, John W.
2
Cho, Eunjoo
2
Decker, Reinhold
2
Dolnicar, Sara
2
Fetscherin, Marc
2
Fiore, Ann Marie
2
French, Alan
2
Fuller, Matthew
2
Groenen, Patrick J. F.
2
Grün, Bettina
2
Haviv, Avery M.
2
Hsu, Cathy H. C.
2
Höfer, Björn
2
Ishaq, Muhammad Ishtiaq
2
Kagie, Martijn
2
Kall, Jacek
2
Ko, Yong Jae
2
Kottemann, Pascal
2
Kriegbaum, Catharina
2
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2
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European journal of marketing : EJM
1
Marketing letters : a journal of research in marketing
1
Research papers on marketing and retailing
1
Schmalenbach business review : sbr
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR) : an empirical comparison of predictive validity
Farsky, Mario
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 231-240
Persistent link: https://www.econbiz.de/10011675165
Saved in:
2
Turning good ideas into bad news : the effect of negative and positive sponsorship information on sponsors' brand image
Schnittka, Oliver
;
Sattler, Henrik
;
Farsky, Mario
- In:
Schmalenbach business review : sbr
65
(
2013
)
3
,
pp. 227-247
Persistent link: https://www.econbiz.de/10009767231
Saved in:
3
Measuring private labels brand equity : a consumer perspective
Cuneo, Andres
;
Lopez, Pilar
;
Yagüe Guillén, María Jésus
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 952-964
Persistent link: https://www.econbiz.de/10009572866
Saved in:
4
Private label brands : measuring equity across consumer segments
Cuneo, Andres
;
Lopez, Pilar
;
Yagüe Guillén, María Jésus
- In:
The journal of product & brand management
21
(
2012
)
6
,
pp. 428-438
Persistent link: https://www.econbiz.de/10009682691
Saved in:
5
Image measurement with Golden - i - : a technical report
Farsky, Mario
;
Eggers, Felix
-
2006
Persistent link: https://www.econbiz.de/10003515666
Saved in:
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