Image measurement with Golden - i - : a technical report
Mario Farsky; Felix Eggers
| Year of publication: |
2006
|
|---|---|
| Authors: | Farsky, Mario ; Eggers, Felix |
| Publisher: |
Hamburg : Univ., Dep. Wirtschaftswiss., Inst. für Handel und Marketing |
| Subject: | Markenimage | Brand image | Messung | Measurement | Marktforschung | Market research | Theorie | Theory |
| Extent: | 25 Bl. graph. Darst. |
|---|---|
| Series: | Research papers on marketing and retailing. - Hamburg : Inst. für Handel und Marketing, ISSN 1618-8985, ZDB-ID 2284490-9. - Vol. 36 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003515666