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~language:"eng"
~person:"Dianoux, Christian"
~type_genre:"Amtsdruckschrift"
~type_genre:"Aufsatz im Buch"
~type_genre:"Sammlung"
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Dianoux, Christian
Brewster, Chris
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Business strategies for economies in transition : book of readings on CEE countries
1
Market entry and operational decision making in East-West business relationships
1
Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 29 - December 1, 2007, Vienna, Austria
1
Proceedings of the 20th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 6 – 8, 2012, Vienna, Austria
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ECONIS (ZBW)
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The attitude toward advertising in general and attitude toward specific ads : is it the same influence whatever the countries?
Dianoux, Christian
;
Linhart, Zdenek
- In:
Proceedings of the 20th Annual Conference on Marketing …
,
(pp. 15-23)
.
2012
Persistent link: https://www.econbiz.de/10009731036
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2
Impact of nudity in advertisements : comparison of the first results from Spain, France and the Czech Republic
Dianoux, Christian
;
Linhart, Zdenek
;
Kettnerová, Jana
- In:
Business strategies for economies in transition : book …
,
(pp. 184-198)
.
2008
Persistent link: https://www.econbiz.de/10003795520
Saved in:
3
Impact of nudity in advertisements : comparison of the first results from Spain, France and the Czech Republic
Dianoux, Christian
;
Linhart, Zdenek
- In:
Proceedings of the 15th Annual Conference on Marketing …
,
(pp. 41-49)
.
2007
Persistent link: https://www.econbiz.de/10003628077
Saved in:
4
In-store shoping behavior : a cross-cultural comparison in Italy, France and Poland
Vianelli, Donata
;
Dianoux, Christian
;
Domański, Tomasz
; …
- In:
Market entry and operational decision making in …
,
(pp. 115-142)
.
2006
Persistent link: https://www.econbiz.de/10003525097
Saved in:
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