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~language:"eng"
~person:"Dixon, Donald F."
~person:"Franses, Philip Hans"
~person:"Meffert, Heribert"
~subject:"Betriebswirtschaftslehre"
~subject:"Ökonomische Ideengeschichte"
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Betriebswirtschaftslehre
Ökonomische Ideengeschichte
Marketingtheorie
22
Marketing theory
21
History of economic thought
7
Markenartikel
6
Marktanteil
6
Preiselastizität
6
Brand
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Price elasticity
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Theorie
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Theory
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Brand management
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Economic history
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Markenführung
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Wirtschaftsgeschichte
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competitive structure
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elasticity decomposition
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market shares
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share-switching
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store-level scanner data
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1500-1750
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1955-1956
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Altertum
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Dixon, Donald F.
Franses, Philip Hans
Meffert, Heribert
Tadajewski, Mark
19
Jones, D. G. Brian
17
Shaw, Eric H.
10
Hunt, Shelby D.
7
Dholakia, Nikhilesh
4
Firat, A. Fuat
4
Hackley, Christopher E.
4
Kotler, Philip
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Lusch, Robert F.
4
Neslin, Scott A.
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Winer, Russell S.
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3
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O'Shaughnessy, John
3
Schwarzkopf, Stefan
3
Shaw, Eric
3
Tamilia, Robert D.
3
Vargo, Stephen L.
3
Wilkie, William L.
3
Wooliscroft, Ben
3
Albaum, Gerald S.
2
Allenby, Greg M.
2
Bartels, Robert
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Bartels, Robert D. W.
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Moore, Elizabeth S.
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O'Shaughnessy, Nicholas Jackson
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History of marketing thought ; Volume 1
4
Critical marketing : issues in contemporary marketing
1
Journal of historical research in marketing
1
The development of critical perspectives in marketing
1
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All
ECONIS (ZBW)
7
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1
Wroe Alderson's Marketing behaviour and executive action inserted into Reavis Cox's marketing theory course at Wharton 50 years ago : a student's reaction
Dixon, Donald F.
- In:
Journal of historical research in marketing
3
(
2011
)
1
,
pp. 10-28
Persistent link: https://www.econbiz.de/10008936953
Saved in:
2
Consumer sovereignty, democracy, and the marketing concept : a macromarketing perspective
Dixon, Donald F.
-
2009
Persistent link: https://www.econbiz.de/10003832343
Saved in:
3
Consumer sovereignty, democracy, and the marketing concept : a macromarketing perspective
Dixon, Donald F.
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 67-83)
.
2008
Persistent link: https://www.econbiz.de/10003673797
Saved in:
4
The role of marketing in early theories of economic development
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003643702
Saved in:
5
Emerging macromarketing concepts : from Socrates to Alfred Marhall
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003643703
Saved in:
6
Some late nineteenth-century antecedents of marketing theory
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003643709
Saved in:
7
Marketing as production : the developments of a concept
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003643713
Saved in:
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