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~language:"eng"
~person:"Domsch, Michel E."
~person:"Esch, Franz-Rudolf"
~person:"Owen, Jo"
~person:"Weber, Jürgen"
~subject:"Brand image"
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Domsch, Michel E.
Esch, Franz-Rudolf
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Cutting edge international research
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Handbook on brand and experience management
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
The journal of product & brand management
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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1
Brands on the brain : do consumers use declarative information or experienced emotions to evaluate brands?
Esch, Franz-Rudolf
;
Möll, Thorsten
;
Schmitt, Bernd
; …
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 75-85
Persistent link: https://www.econbiz.de/10009548899
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2
Impact of symbolic product design on brand evaluations
Brunner, Christian Boris
;
Ullrich, Sebastian
;
Jungen, Patrik
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 307-320
Persistent link: https://www.econbiz.de/10011548914
Saved in:
3
The impact of influencer marketing on perception and experience of unknown, weak and strong brands
Pitz, Julia
;
Köhler, Isabelle
;
Esch, Franz-Rudolf
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
4
,
pp. 14-24
Persistent link: https://www.econbiz.de/10011961756
Saved in:
4
Missing for one, unique for the other : how missing attributes affect brand evaluation
Elste, Rainer
;
Esch, Franz-Rudolf
;
Kulikov, Alexander
- In:
Cutting edge international research
,
(pp. 77-96)
.
2010
Persistent link: https://www.econbiz.de/10003985143
Saved in:
5
Brand identity : the guiding star for successful brands
Esch, Franz-Rudolf
- In:
Handbook on brand and experience management
,
(pp. 58-73)
.
2008
Persistent link: https://www.econbiz.de/10003788971
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