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~language:"eng"
~person:"Dubé, Jean-Pierre"
~person:"Tomczak, Torsten"
~type_genre:"Aufsatz in Zeitschrift"
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Millennials and the takeoff of craft brands : preference formation in the U.S. beer industry
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Joo, Joonhwi
- In:
Marketing science
41
(
2022
)
4
,
pp. 282-304
Persistent link: https://www.econbiz.de/10013363981
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2
Do pharmacists buy Bayer? : informed shoppers and the brand premium
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Gentzkow, …
- In:
The quarterly journal of economics
130
(
2015
)
4
,
pp. 1669-1726
Persistent link: https://www.econbiz.de/10011457870
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3
The impact of sales encounters on brand loyalty
Brexendorf, Tim Oliver
;
Lennerts, Silke
;
Tomczak, Torsten
; …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1148-1155
Persistent link: https://www.econbiz.de/10008696684
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