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~language:"eng"
~person:"Ekinci, Yuksel"
~person:"Weeraporn Supotthamjaree"
~subject:"Brand management"
~subject:"Brand"
~subject:"Customer satisfaction"
~subject:"Online-Marketing"
~subject:"Social web"
~subject:"Structural equation model"
~subject:"Viral marketing"
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Brand management
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Brand image
4
Markenimage
4
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brand loyalty
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Ekinci, Yuksel
Weeraporn Supotthamjaree
Dawes, John
8
Han, Heesup
8
Fetscherin, Marc
5
Kim, Jinkyung Jenny
5
Ozuem, Wilson
5
Sohail, M. Sadiq
5
Berndt, Ernst R.
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Fatma, Mobin
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Huang, Chao-Chin
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Rahman, Zillur
4
Rather, Raouf Ahmad
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Rubio Benito, Natalia
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So, Kevin Kam Fung
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Ahn, Jiseon
3
Aitken, Murray L.
3
Al-Hawary, Sulieman Ibraheem Shelash
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Augusto, Mário Gomes
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Back, Ki-Joon
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Fang, Shih Chieh
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Fang, Shyh-Rong
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Fernandes, Teresa
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Guzman, Francisco
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Islam, Jamid Ul
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1
International journal of internet marketing and advertising : IJIMA
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Journal of strategic marketing
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Psychology & marketing
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ECONIS (ZBW)
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1
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
2
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
3
Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
4
Brand equity, brand loyalty and consumer satisfaction
Nam, Janghyeon
;
Ekinci, Yuksel
;
Whyatt, Georgina
- In:
Annals of tourism research : ATR ; a social sciences journal
38
(
2011
)
3
,
pp. 1009-1030
Persistent link: https://www.econbiz.de/10009300820
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