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~language:"eng"
~person:"Esch, Franz-Rudolf"
~person:"Geuens, Maggie"
~person:"King, Stephen"
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Search: subject_exact:"Werbetest"
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Advertising effects
32
Werbewirkung
32
Advertising planning
9
Werbeplanung
9
Advertising
7
Werbung
7
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6
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6
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Esch, Franz-Rudolf
Geuens, Maggie
King, Stephen
Pelsmacker, Patrick de
57
Dens, Nathalie
32
Eisend, Martin
29
Gierl, Heribert
27
Septianto, Felix
26
Wilbur, Kenneth C.
24
Diehl, Sandra
23
Taylor, Charles Raymond
23
Kaiser, Harry M.
22
Reijmersdal, Eva A. van
21
Terlutter, Ralf
21
Pauwels, Koen
20
Bellman, Steven
19
Rosengren, Sara
19
Stafford, Marla Royne
19
Yoon, Hye Jin
19
Chang, Chingching
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Dahlén, Micael
18
Hudders, Liselot
18
Yoon, Sukki
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Mueller, Barbara
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Matthes, Jörg
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Romaniuk, Jenni
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Roy, Subhadip
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Smit, Edith G.
16
Srinivasan, Shuba
16
Torres, Ivonne M.
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Tucker, Catherine
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Chan, Kara
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Muehling, Darrel D.
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Phau, Ian
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Varan, Duane
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Franses, Philip Hans
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Poels, Karolien
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Rozendaal, Esther
14
Wilson, Rick T.
14
Bergkvist, Lars
13
Choi, Yung Kyun
13
Gordon, Brett R.
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
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A master class in brand planning : the timeless works of Stephen King
8
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
International journal of advertising : the quarterly review of marketing communications
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
International advertising and communication : current insights and empirical findings
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
32
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1
Arming consumers against product placement : a comparison of factual and evaluative educational interventions
Tessitore, Tina
;
Geuens, Maggie
- In:
Journal of business research : JBR
95
(
2019
),
pp. 38-48
Persistent link: https://www.econbiz.de/10011979739
Saved in:
2
Look at that body! : how anthropomorphic package shapes systematically appeal to consumers
De Bondt, Caroline
;
Van Kerckhove, Anneleen
;
Geuens, Maggie
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 698-717
Persistent link: https://www.econbiz.de/10012492565
Saved in:
3
Planning and conducting experimental advertising research and questionnaire design
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 83-100
Persistent link: https://www.econbiz.de/10011686471
Saved in:
4
Message reframing in advertising
Neudecker, Niels
;
Esch, Franz-Rudolf
;
Schaefers, Tobias
; …
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 946-957
Persistent link: https://www.econbiz.de/10010460839
Saved in:
5
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Saved in:
6
The effect of familiarity with the response category labels on item response to likert scales
Weijters, Bert
;
Geuens, Maggie
;
Baumgartner, Hans
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 368-381
Persistent link: https://www.econbiz.de/10009786431
Saved in:
7
PP for "product placement" or "puzzled public"? : the effectiveness of symbols as warnings of product placement and the moderating role of brand recall
Tessitore, Tina
;
Geuens, Maggie
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 419-442
Persistent link: https://www.econbiz.de/10009789456
Saved in:
8
On the effectivensss of ego- and other-focused ad-evoked emotions : the moderating impact of product type and personality
Faseur, Tine
;
Geuens, Maggie
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 529-546
Persistent link: https://www.econbiz.de/10009581799
Saved in:
9
Emotional advertising : revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 418-426
Persistent link: https://www.econbiz.de/10008859021
Saved in:
10
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
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