//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Fatma, Mobin"
~person:"Hussain, Rahim"
~person:"Ismail, Ahmed Rageh"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand loyalty"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Brand loyalty
8
Consumer behaviour
7
Beziehungsmarketing
6
Brand management
6
Markenführung
6
Markentreue
6
Relationship marketing
6
Brand image
5
Markenimage
5
Brand
4
Customer satisfaction
4
Kundenzufriedenheit
4
Markenartikel
4
Internet marketing
3
Online-Marketing
3
Airline
2
CSR
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Dienstleistungsqualität
2
Fluggesellschaft
2
Service quality
2
Social Web
2
Social web
2
brand loyalty
2
Affective/calculative commitment
1
Age
1
Age group
1
Altersgruppe
1
Bibliometrics
1
Bibliometrie
1
Brand consciousness
1
Brand experience
1
Brand identification
1
Brand satisfaction
1
Confidence
1
Corporate association
1
Corporate image
1
Corporate reputation
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
7
Language
All
English
Author
All
Fatma, Mobin
Hussain, Rahim
Ismail, Ahmed Rageh
Han, Heesup
12
Dawes, John
11
Khan, Imran
6
Hwang, Jinsoo
5
Japutra, Arnold
5
Kim, Jinkyung Jenny
5
Leckie, Civilai
5
Rahman, Zillur
5
Ahn, Jiseon
4
Augusto, Mário Gomes
4
Bang, Nguyen
4
Ekinci, Yuksel
4
Gil Saura, Irene
4
Huang, Chao-Chin
4
Kaufmann, Hans Rüdiger
4
King, Ceridwyn
4
Loureiro, Sandra Maria Correia
4
Melewar, T. C.
4
Molinillo, Sebastian
4
Park, Jungkun
4
Ramkissoon, Haywantee
4
Rather, Raouf Ahmad
4
Rubio Benito, Natalia
4
So, Kevin Kam Fung
4
Trinh, Giang
4
Šerić, Maja
4
Back, Ki-Joon
3
Bruwer, Johan
3
Dewnarain, Senika
3
Fang, Shih Chieh
3
Fetscherin, Marc
3
Foroudi, Pantea
3
Hollebeek, Linda D.
3
Hyun, Sunghyup Sean
3
Islam, Jamid Ul
3
Kang, Juhee
3
Kataria, Sonia
3
Khandai, Sujata
3
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
1
International journal of business excellence
1
International journal of internet marketing and advertising : IJIMA
1
Journal of retailing and consumer services
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
The marketing review
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Connecting the dots between CSR and
brand
loyalty
: the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
2
Customer experience and commitment in retailing : does customer age matter?
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
Saved in:
3
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
4
The influence of perceived social media marketing activities on
brand
loyalty
: the mediation effect of brand and value consciousness
Ismail, Ahmed Rageh
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 129-144
Persistent link: https://www.econbiz.de/10011613320
Saved in:
5
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
6
How does corporate association influence consumer
brand
loyalty
? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
7
Customer experiences with brands : literature review and research directions
Ismail, Ahmed Rageh
;
Melewar, T. C.
;
Lim, Lynn
; …
- In:
The marketing review
11
(
2011
)
3
,
pp. 205-225
Persistent link: https://www.econbiz.de/10009408590
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->