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~language:"eng"
~person:"Gabrielsson, Peter"
~person:"Sinkovics, Rudolf R."
~subject:"Informationstechnik"
~type:"article"
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Informationstechnik
International marketing
13
Internationales Marketing
13
KMU
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Marketing management
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Marketingmanagement
4
Multinationales Unternehmen
4
SME
4
Transnational corporation
4
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Globalisierung
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Gabrielsson, Peter
Sinkovics, Rudolf R.
Lew, Yong Kyu
2
Amonrat Thoumrungroje
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Bresciani, Stefano
1
Elia, Stefano
1
Gabrielsson, Mika
1
Giuffrida, Maria
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Jean, Ruey-Jer Bryan
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Jean, Ruey-jer Bryan
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Kaushik, Shreyasee
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Kim, Daekwan
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Muñoz, María M.
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Racela, Olimpia C.
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Ruiz-Alba, José L.
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International business review : the official journal of the European International Business Academy
1
International marketing review
1
Internationalization : firm strategies and management
1
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ECONIS (ZBW)
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Drivers and performance implications of international key account management capability
Jean, Ruey-Jer Bryan
;
Sinkovics, Rudolf R.
;
Kim, Daekwan
; …
- In:
International business review : the official journal of …
24
(
2015
)
4
,
pp. 543-555
Persistent link: https://www.econbiz.de/10011316457
Saved in:
2
The internet as an alternative path to internationalization?
Sinkovics, Noemi
;
Sinkovics, Rudolf R.
;
Jean, Ruey-jer Bryan
- In:
International marketing review
30
(
2013
)
2
,
pp. 130-155
Persistent link: https://www.econbiz.de/10009756252
Saved in:
3
Globalizing internationals: standardization of product and marketing strategies in the ICT field
Gabrielsson, Peter
;
Gabrielsson, Mika
- In:
Internationalization : firm strategies and management
,
(pp. 100-119)
.
2003
Persistent link: https://www.econbiz.de/10001754305
Saved in:
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