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~language:"eng"
~person:"Grönroos, Christian"
~source:"econis"
~subject:"Innovation"
~subject:"Marketingtheorie"
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Innovation
Marketingtheorie
Marketingmanagement
15
Marketing management
14
Beziehungsmarketing
8
Relationship marketing
8
Marketing theory
5
Marketing
4
Communication
3
Kommunikation
3
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2
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Grönroos, Christian
Kotler, Philip
19
Sheth, Jagdish N.
14
Keller, Kevin Lane
11
Perreault, William D.
9
McCarthy, Edmund Jerome
8
Walker, Orville C.
8
Hunt, Shelby D.
7
O'Cass, Aron
7
Stern, Scott
7
Tadajewski, Mark
7
Trajtenberg, Manuel
7
Wensley, Robin
7
Di Benedetto, C. Anthony
6
Hult, G. Tomas M.
6
Kumar, V.
6
Mullins, John W.
6
Zhang, Jing
6
Aghazadeh, Hashem
5
Bresnahan, Timothy F.
5
Cannon, Joseph P.
5
Herstatt, Cornelius
5
Saran, Anshu
5
Baker, Stephen
4
Brem, Alexander
4
Droge, Cornelia
4
Foroudi, Pantea
4
Hultink, Erik J.
4
Jaworski, Bernard J.
4
Kjellberg, Hans
4
Kohlbacher, Florian
4
Lehmann, Donald R.
4
Lilien, Gary L.
4
Sakas, Damianos P.
4
Song, Michael
4
Varadarajan, Rajan
4
Baker, Michael John
3
Bamfo, Bylon Abeeku
3
Banerjee, Sumitro
3
Bang, Nguyen
3
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Svenska Handelshögskolan <Helsinki>
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Meddelanden från Svenska Handelshögskolan
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Journal of service management
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Legends in marketing
1
Major theoretical debates and contemporary issues in marketing theory
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ECONIS (ZBW)
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1
Are service marketing models really used in modern practice?
Kauppinen-Räisänen, Hannele
;
Grönroos, Christian
- In:
Journal of service management
26
(
2015
)
3
,
pp. 346-371
Persistent link: https://www.econbiz.de/10011388458
Saved in:
2
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
3
Towards a dynamic communication model : a useful tool in relationship communication
Finne, Åke
(
contributor
);
Grönroos, Christian
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003301182
Saved in:
4
From marketing mix to relationship marketing : towards a paradigm shift in marketing
Grönroos, Christian
-
2008
Persistent link: https://www.econbiz.de/10003610650
Saved in:
5
The marketing strategy continuum: toward a marketing concept for the 1990's
Grönroos, Christian
-
1990
Persistent link: https://www.econbiz.de/10000126349
Saved in:
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