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~language:"eng"
~person:"Gupta, Suraksha"
~person:"Romaniuk, Jenni"
~person:"Vitell, Scott J."
~subject:"Firmenimage"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Firmenimage
Markenartikel
Consumer behaviour
58
Konsumentenverhalten
58
Brand management
46
Markenführung
46
Brand image
32
Markenimage
32
Brand
22
Ethics
18
Advertising effects
17
Ethik
17
Werbewirkung
17
Marketing management
13
Marketingmanagement
13
Beziehungsmarketing
12
Business ethics
12
Relationship marketing
12
Unternehmensethik
12
Innovation
11
USA
11
United States
11
Viral marketing
11
Virales Marketing
11
Corporate Social Responsibility
10
Corporate social responsibility
10
Advertising
7
Corporate reputation
7
Innovation management
7
Innovationsmanagement
7
Internet marketing
7
Lieferantenmanagement
7
Online-Marketing
7
Supplier relationship management
7
Werbung
7
Economic ethics
6
Großbritannien
6
Loyalty
6
Measurement
6
Messung
6
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Undetermined
22
Type of publication
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Article
28
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
28
Aufsatz im Buch
2
Book section
2
Reprint
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
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Language
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English
Author
All
Gupta, Suraksha
Romaniuk, Jenni
Vitell, Scott J.
Melewar, T. C.
56
Bang, Nguyen
28
Foroudi, Pantea
28
Balmer, John M. T.
23
Phau, Ian
21
Keller, Kevin Lane
19
Sarkar, Abhigyan
19
Abratt, Russell
18
Dawes, John
17
Fetscherin, Marc
16
Diamantopoulos, Adamantios
15
Khan, Imran
15
Ko, Eunju
15
Han, Heesup
14
Japutra, Arnold
14
Loureiro, Sandra Maria Correia
14
Walsh, Gianfranco
14
De Chernatony, Leslie
13
Merrilees, Bill
13
Sarkar, Juhi Gahlot
13
Dennis, Charles
12
Guzman, Francisco
12
Wiedmann, Klaus-Peter
12
Brodie, Roderick J.
11
Christodoulides, George
11
Iglesias, Oriol
11
Johnson, Lester W.
11
Kumar, Vikas
11
Pitt, Leyland F.
11
Rahman, Zillur
11
Roper, Stuart
11
Ekinci, Yuksel
10
Kaufmann, Hans Rüdiger
10
Sharifah Faridah Syed Alwi
10
Trinh, Giang
10
Veloutsou, Cleopatra
10
Eisingerich, Andreas B
9
Hirsch, Peter B.
9
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Journal of business research : JBR
8
International journal of market research : JMRS ; the journal of the Market Research Society
4
Industrial marketing management : the international journal for industrial and high-tech firms
2
Marketing letters : a journal of research in marketing
2
Qualitative market research : an international journal
2
The journal of product & brand management
2
Australasian marketing journal
1
EuroMed journal of business
1
European journal of marketing
1
International journal of market research
1
International studies of management and organization
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of world business : JWB
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
28
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28
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1
Advancing the understanding of the pre-purchase stage of the customer journey for service brands
Fuller, Rachel
;
Stocchi, Lara
;
Gruber, Thorsten
; …
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 360-386
Persistent link: https://www.econbiz.de/10013502566
Saved in:
2
How sharing of supporters reveals competition amongst non-profit brands
Faulkner, Margaret
;
Romaniuk, Jenni
;
Stern, Philip
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 193-212
Persistent link: https://www.econbiz.de/10014299237
Saved in:
3
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
4
The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena
;
Zhang, ShiJie
;
Gupta, Suraksha
;
Bebek, Gaye
- In:
Journal of business research : JBR
117
(
2020
),
pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
Saved in:
5
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
6
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
7
Understanding consumer perceptions of luxury brands
Romaniuk, Jenni
;
Huang, Ava
- In:
International journal of market research
62
(
2020
)
5
,
pp. 546-560
Persistent link: https://www.econbiz.de/10012308958
Saved in:
8
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
9
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
10
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
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