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~language:"eng"
~person:"Gupta, Suraksha"
~person:"Vitell, Scott J."
~subject:"Markenartikel"
~subject:"Unternehmensethik"
~type_genre:"Article in journal"
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Markenartikel
Unternehmensethik
Consumer behaviour
28
Konsumentenverhalten
28
Brand management
24
Markenführung
24
Ethics
18
Ethik
17
Brand image
14
Markenimage
14
Business ethics
12
Innovation
11
Corporate Social Responsibility
10
Corporate social responsibility
10
Beziehungsmarketing
9
Brand
9
Marketing management
9
Marketingmanagement
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Gupta, Suraksha
Vitell, Scott J.
Freeman, R. Edward
24
Svensson, Göran
23
Phau, Ian
21
Kaptein, Muel
20
Wood, Greg
20
Sarkar, Abhigyan
19
Keller, Kevin Lane
18
Melewar, T. C.
18
Dawes, John
17
Valentine, Sean
16
Diamantopoulos, Adamantios
15
Fetscherin, Marc
15
Melé Carné, Domènec
15
Bang, Nguyen
14
De Cremer, David
14
Ferrell, Odies C.
14
Han, Heesup
14
Khan, Imran
14
Ko, Eunju
14
Callaghan, Michael
13
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
13
Romaniuk, Jenni
13
Sarkar, Juhi Gahlot
13
Bagozzi, Richard P.
12
De Chernatony, Leslie
12
Gino, Francesca
12
Guzman, Francisco
12
Hannah, Sean T.
12
Rahman, Zillur
12
Rhodes, Carl
12
Schwepker, Charles H. <Jr.>
12
Septianto, Felix
12
Singhapakdi, Anusorn
12
Abratt, Russell
11
Foroudi, Pantea
11
Greenwood, Michelle
11
Grohmann, Bianca
11
Luu Trong Tuan
11
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Journal of business ethics : JOBE
8
Journal of business research : JBR
4
Industrial marketing management : the international journal for industrial and high-tech firms
2
AMS review : official publication of the Academy of Marketing Science
1
EuroMed journal of business
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Qualitative market research : an international journal
1
The journal of consumer marketing
1
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ECONIS (ZBW)
20
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1
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
2
Shelby D. Hunt : contributions of a pioneer in marketing ethics and macromarketing
Vitell, Scott J.
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 151-161
Persistent link: https://www.econbiz.de/10012497114
Saved in:
3
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
4
Anger strays, fear refrains : the differential effect of negative emotions on consumers' ethical judgments
Singh, Jatinder Jit
;
Garg, Nitika
;
Govind, Rahul
; …
- In:
Journal of business ethics : JOBE
151
(
2018
)
1
,
pp. 235-248
Persistent link: https://www.econbiz.de/10011902989
Saved in:
5
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
6
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
7
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
Saved in:
8
Unethically keeping the change while demeaning the act
Yang, Lifeng
;
Vitell, Scott J.
;
Bush, Victoria D.
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 11-19
Persistent link: https://www.econbiz.de/10011616091
Saved in:
9
The local brand representative in reseller networks
Gupta, Suraksha
;
Ozdemir, Sena
;
Czinkota, Michael R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5712-5723
Persistent link: https://www.econbiz.de/10011597467
Saved in:
10
Marketing innovation : a consequence of competitivenesse
Gupta, Suraksha
;
Malhotra, Naresh K.
;
Czinkota, Michael R.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5671-5681
Persistent link: https://www.econbiz.de/10011597448
Saved in:
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