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~language:"eng"
~person:"Harmeling, Colleen M."
~person:"Krafft, Manfred"
~person:"Lee, Ju-Yeon"
~subject:"Loyalty program"
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Loyalty program
Beziehungsmarketing
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35
Consumer behaviour
10
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8
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8
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Harmeling, Colleen M.
Krafft, Manfred
Lee, Ju-Yeon
Bijmolt, Tammo H. A.
11
Tanford, Sarah
11
Zolfaghari, Saeed
9
Bazargan, Amirhossein
7
Mattila, Anna S.
7
Chun, So Yeon
6
Karray, Salma
6
Stourm, Valeria
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5
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5
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5
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5
Yu, Irina Y.
5
Banik, Shanta
4
Bhardwaj, Renu
4
Caminal, Ramón
4
Chan, Haksin
4
Hwang, Yoo Hee
4
Ieva, Marco
4
Kopalle, Praveen K.
4
Mimouni Chaabane, Aïda
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Palmatier, Robert W.
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Rabbanee, Fazlul K.
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Bradlow, Eric
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Bradlow, Eric T.
3
Drèze, Xavier
3
Fader, Peter
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3
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Customer engagement marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
3
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Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
2
Multi-tier loyalty programs to stimulate customer engagement
Bijmolt, Tammo H. A.
;
Krafft, Manfred
;
Sesé, F. Javier
; …
- In:
Customer engagement marketing
,
(pp. 119-139)
.
2018
Persistent link: https://www.econbiz.de/10011739846
Saved in:
3
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
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