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~language:"eng"
~person:"Haws, Kelly L."
~person:"Ko, Eunju"
~subject:"Consumer behaviour"
~subject:"Impact assessment"
~type_genre:"Article in journal"
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Consumer behaviour
Impact assessment
Konsumentenverhalten
82
Fashion
29
Mode
29
Brand management
25
Luxury goods
25
Luxusgüter
25
Markenführung
25
Beziehungsmarketing
20
Relationship marketing
20
Internet marketing
15
Online-Marketing
15
South Korea
15
Südkorea
15
Brand
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Markenartikel
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13
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Kundenwert
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Article
81
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2
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Article in journal
Aufsatz in Zeitschrift
83
Aufsatz im Buch
1
Aufsatzsammlung
1
Book section
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Collection of articles of several authors
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Language
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English
Author
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Haws, Kelly L.
Ko, Eunju
Han, Heesup
115
Mattila, Anna S.
96
Lusk, Jayson L.
75
Phau, Ian
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Nayga, Rodolfo M.
63
Grewal, Dhruv
61
Loureiro, Sandra Maria Correia
60
Jang, Soocheong
58
Septianto, Felix
55
Paul, Justin
53
Belk, Russell W.
52
Kim, Jungkeun
48
Laroche, Michel
48
Bagozzi, Richard P.
47
Pelsmacker, Patrick de
45
Hollebeek, Linda D.
43
Diamantopoulos, Adamantios
42
Gupta, Rangan
41
Sharma, Piyush
41
Bang, Nguyen
40
Das, Gopal
40
Kim, Seongseop
39
Thaichon, Park
39
Rajagopal
38
Ko, Yong Jae
37
Verhoef, Peter C.
37
Park, Jungkun
36
Vrontis, Demetris
36
Wong, IpKin Anthony
36
Hyun, Sunghyup Sean
35
Moschis, George P.
34
Prashar, Sanjeev
34
Rana, Nripendra P.
34
Wu, Luorong
34
Balaji, M. S.
33
Gierl, Heribert
33
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Journal of business research : JBR
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing
5
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of marketing research : JMR
3
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of service research : JSR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
Cross-cultural buyer behavior
1
International journal of consumer studies
1
International marketing : emerging markets
1
International marketing review
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing research
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Psychology & marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
83
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1
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10
of
83
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date (oldest first)
1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
3
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
4
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
5
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
6
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
7
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
8
Justifiable justifications in sequential indulgent choice situations : a framework for future research based on perceived exceptionality
Feurer, Sven
;
Haws, Kelly L.
- In:
Journal of business research : JBR
149
(
2022
),
pp. 630-639
Persistent link: https://www.econbiz.de/10013325665
Saved in:
9
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
10
Promoting Pi day : consumer response to special day-themed sales promotions
Zane, Daniel M.
;
Walker Reczek, Rebecca
;
Haws, Kelly L.
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 652-663
Persistent link: https://www.econbiz.de/10013426626
Saved in:
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