Justifiable justifications in sequential indulgent choice situations : a framework for future research based on perceived exceptionality
Year of publication: |
2022
|
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Authors: | Feurer, Sven ; Haws, Kelly L. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 149.2022, p. 630-639
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Subject: | Indulgence | Justifications | Sequential choice | Licensing | Self-control | Perceived exceptionality | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
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