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~language:"eng"
~person:"Heckman, James J."
~person:"Merrilees, Bill"
~person:"Nijkamp, Peter"
~person:"Vrontis, Demetris"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Markenführung
Theorie
218
Theory
218
USA
87
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87
Innovation
61
Brand management
58
Netherlands
58
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58
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53
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46
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42
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42
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38
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38
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37
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37
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34
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34
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32
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30
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28
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Heckman, James J.
Merrilees, Bill
Nijkamp, Peter
Vrontis, Demetris
Melewar, T. C.
57
Loureiro, Sandra Maria Correia
36
Bang, Nguyen
35
Phau, Ian
30
Balmer, John M. T.
27
Christodoulides, George
25
Ko, Eunju
25
Gupta, Suraksha
24
Guzman, Francisco
24
De Chernatony, Leslie
23
Han, Heesup
23
Keller, Kevin Lane
23
Sarkar, Abhigyan
23
Veloutsou, Cleopatra
23
Diamantopoulos, Adamantios
22
Khan, Imran
22
Romaniuk, Jenni
22
Foroudi, Pantea
21
Japutra, Arnold
21
Baumgarth, Carsten
20
Pitt, Leyland F.
20
Rahman, Zillur
20
Hollebeek, Linda D.
19
Iglesias, Oriol
19
King, Ceridwyn
19
Kunkel, Thilo
19
Roper, Stuart
19
Paul, Justin
18
Abratt, Russell
17
Dens, Nathalie
17
Pelsmacker, Patrick de
17
Sarkar, Juhi Gahlot
17
Valette-Florence, Pierre
17
Casidy, Riza
16
Ekinci, Yuksel
16
Fetscherin, Marc
16
Miller, Dale
16
Buil, Isabel
15
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The journal of brand management : an international journal
9
Journal of business research : JBR
8
The journal of product & brand management
5
Journal for global business advancement : JGBA
3
Journal of transnational management : the official journal of the International Management Development Association
3
Australasian marketing journal
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
Qualitative market research : an international journal
2
World review of entrepreneurship, management and sustainable development
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Global business & economics review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of entrepreneurship and small business : IJESB
1
International journal of foresight and innovation policy : IJFIP
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews : IJMR
1
International journal of organizational analysis
1
Journal for international business and entrepreneurship development
1
Journal of Asia Business Studies
1
Journal of customer behaviour
1
Journal of global marketing
1
Journal of hospitality marketing & management
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
The journal of consumer marketing
1
The journal of services marketing
1
The marketing review
1
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ECONIS (ZBW)
58
Showing
1
-
10
of
58
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1
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
2
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
3
A nation brand development framework : the stakeholders' perspective
Abdalmajid, Jilan
;
Papasolomou, Ioanna
;
Vrontis, Demetris
; …
- In:
Journal of Asia Business Studies
17
(
2023
)
5
,
pp. 992-1018
Persistent link: https://www.econbiz.de/10014432785
Saved in:
4
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
5
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
6
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
7
Academic propaganda in international education : detection, remedy and conceptualisation
Shams, S. M. Riad
;
Thrassou, Alkis
;
Vrontis, Demetris
; …
- In:
Global business & economics review
25
(
2021
)
3/4
,
pp. 251-272
Persistent link: https://www.econbiz.de/10012668102
Saved in:
8
The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
Saved in:
9
Asian city brand meaning : a Hong Kong perspective
Merrilees, Bill
;
Miller, Dale
;
Ge, Gloria L.
;
Tam, …
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10011874900
Saved in:
10
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
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