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~language:"eng"
~person:"Kapferer, Jean-Noël"
~subject:"Marketingstrategie"
~subject:"Wirtschaftswachstum"
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Marketingstrategie
Wirtschaftswachstum
Luxury goods
26
Luxusgüter
26
Consumer behaviour
15
Konsumentenverhalten
15
Brand management
12
Markenführung
12
Luxury
6
Markenartikel
6
Brand
4
Marketing management
4
Marketingmanagement
4
Comparison
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Economic growth
3
Luxusgut
3
Nachhaltige Entwicklung
3
Price
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Rarity
3
Sustainable development
3
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Age group
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Altersgruppe
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CSR
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Fashion
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luxury
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Kapferer, Jean-Noël
Batat, Wided
3
Bastien, Vincent
2
Comin, Diego A.
2
Mutscheller, Peter M.
2
Prange, Christiane
2
Azarnert, Leonid V.
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Chuang, Shuangshii
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Datta, Debabrata
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Huang, Li-Wen
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Business horizons
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ECONIS (ZBW)
5
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1
How self-success drives luxury demand : an integrated model of luxury growth and country comparisons
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
102
(
2019
),
pp. 273-287
Persistent link: https://www.econbiz.de/10012104001
Saved in:
2
The artification of luxury : from artisans to artists
Kapferer, Jean-Noël
- In:
Business horizons
57
(
2014
)
3
,
pp. 371-380
Persistent link: https://www.econbiz.de/10010359480
Saved in:
3
Abundant rarity : the key to luxury growth
Kapferer, Jean-Noël
- In:
Business horizons
55
(
2012
)
5
,
pp. 453-462
Persistent link: https://www.econbiz.de/10009623107
Saved in:
4
The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2012
-
2. [completely rev. and updated] ed.
Persistent link: https://www.econbiz.de/10009581565
Saved in:
5
The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2009
Persistent link: https://www.econbiz.de/10003739843
Saved in:
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