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~language:"eng"
~person:"Ko, Eunju"
~person:"Mattila, Anna S."
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Conference proceedings"
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Consumer behaviour
Konsumentenverhalten
146
Beziehungsmarketing
51
Relationship marketing
51
Dienstleistungsqualität
40
Service quality
40
Customer satisfaction
39
Kundenzufriedenheit
39
Brand management
29
Fashion
29
Markenführung
29
Mode
29
Luxury goods
28
Luxusgüter
28
Beschwerdemanagement
24
Complaint management
24
Internet marketing
22
Online-Marketing
22
Corporate Social Responsibility
21
Corporate social responsibility
21
Gastronomie
21
Restaurant industry
21
Hotel industry
20
Hotellerie
20
USA
20
United States
20
Brand
16
Brand image
16
Emotion
16
Markenartikel
16
Markenimage
16
Advertising effects
15
Marketing management
15
Marketingmanagement
15
Preismanagement
15
Pricing strategy
15
Social Web
15
Social web
15
South Korea
15
Südkorea
15
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Online availability
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Undetermined
97
Free
2
Type of publication
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Article
144
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
Conference proceedings
Aufsatz in Zeitschrift
146
Aufsatz im Buch
1
Aufsatzsammlung
1
Book section
1
Collection of articles of several authors
1
Conference paper
1
Konferenzbeitrag
1
Sammelwerk
1
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Language
All
English
Author
All
Ko, Eunju
Mattila, Anna S.
Han, Heesup
113
Lusk, Jayson L.
75
Phau, Ian
73
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
62
Grewal, Dhruv
60
Nayga, Rodolfo M.
60
Septianto, Felix
59
Jang, Soocheong
57
Belk, Russell W.
55
Paul, Justin
54
Laroche, Michel
48
Bagozzi, Richard P.
47
Hollebeek, Linda D.
46
Pelsmacker, Patrick de
45
Kim, Jungkeun
44
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Thaichon, Park
40
Das, Gopal
39
Rajagopal
38
Ko, Yong Jae
37
Park, Jungkun
37
Vrontis, Demetris
37
Kim, Seongseop
36
Hyun, Sunghyup Sean
35
Verhoef, Peter C.
35
Wong, IpKin Anthony
35
Dens, Nathalie
34
Eisend, Martin
34
Moschis, George P.
34
Wu, Luorong
34
Balaji, M. S.
33
Bruwer, Johan
33
Gierl, Heribert
33
Haws, Kelly L.
33
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Published in...
All
Journal of business research : JBR
30
International journal of hospitality management
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
The journal of services marketing
7
Cornell hospitality quarterly : CQ
5
Journal of hospitality marketing & management
5
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
International journal of contemporary hospitality management
4
Journal of service management
4
The Cornell hospitality quarterly
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of retailing and consumer services
2
Journal of revenue and pricing management
2
Journal of service research
2
Journal of service research : JSR
2
Journal of travel and tourism marketing
2
Services marketing quarterly
2
Cross-cultural buyer behavior
1
European journal of marketing
1
International journal of consumer studies
1
International journal of revenue management : IJRM
1
International marketing review
1
Journal of business ethics : JOBE
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of financial services marketing : JFSM
1
Journal of marketing theory and practice
1
Journal of retailing
1
Marketing intelligence & planning
1
Psychology & marketing
1
The journal of product & brand management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Tourism management : research, policies, practice
1
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Source
All
ECONIS (ZBW)
146
Showing
1
-
10
of
146
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date (oldest first)
1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
3
Reducing resistance to sponsorship disclosure : the role of experiential versus material posts
Shuqair, Saleh
;
Viglia, Giampaolo
;
Pinto, Diego Costa
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 959-973
Persistent link: https://www.econbiz.de/10014582416
Saved in:
4
Corporate sociopolitical activism (CSA) : the role of perceived impact on consumer response to contribution type
Atanga, Barbara Apaalabono
;
Mattila, Anna S.
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014325587
Saved in:
5
Cross-category add-on bundling : impact of the consumption nature of bundled products on discount framing effectiveness
Song, Myungkeun
;
Noone, Breffni M.
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 197-216
Persistent link: https://www.econbiz.de/10014245298
Saved in:
6
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
7
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
8
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
9
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
10
Generation influences perceived coolness but not favorable attitudes toward cool hotel brands
Chen, Feier
;
Quadri-Felitti, Donna
;
Mattila, Anna S.
- In:
The Cornell hospitality quarterly
64
(
2023
)
1
,
pp. 95-103
Persistent link: https://www.econbiz.de/10014229652
Saved in:
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