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~language:"eng"
~person:"Ko, Eunju"
~subject:"Australia"
~subject:"Germany"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Hochschulschrift"
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Subject
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Australia
Germany
Konsumentenverhalten
Consumer behaviour
49
Fashion
29
Mode
29
Brand management
25
Luxury goods
25
Luxusgüter
25
Markenführung
25
Beziehungsmarketing
15
Relationship marketing
15
South Korea
15
Südkorea
15
Brand
14
Internet marketing
14
Markenartikel
14
Online-Marketing
14
Brand image
13
Customer value
13
Kundenwert
13
Markenimage
13
Marketing management
12
Marketingmanagement
12
Social Web
11
Social web
11
Advertising effects
7
Bekleidungsindustrie
7
Clothing industry
7
Werbewirkung
7
Marketing
6
Advertising
5
China
5
Luxury brand
5
Nachhaltige Entwicklung
5
Nachhaltiger Konsum
5
Nachhaltigkeit
5
Sustainability
5
Sustainable consumption
5
Sustainable development
5
Textile distribution
5
Textilhandel
5
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33
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Article
48
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2
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Article in journal
Hochschulschrift
Aufsatz in Zeitschrift
50
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1
Aufsatzsammlung
1
Book section
1
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English
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Ko, Eunju
Wagner, Joachim
131
Han, Heesup
113
Faff, Robert W.
100
Mattila, Anna S.
95
Wooden, Mark
86
Burgess, John
83
Phau, Ian
81
Miller, Paul W.
79
Lusk, Jayson L.
74
Khare, Arpita
68
Fritsch, Michael
66
Dollery, Brian
63
Dwivedi, Yogesh Kumar
63
Nayga, Rodolfo M.
63
Schnabel, Claus
62
Dixon, Peter B.
61
Grewal, Dhruv
60
Loureiro, Sandra Maria Correia
60
Worthington, Andrew Charles
59
Jang, Soocheong
57
Zimmermann, Klaus F.
56
Septianto, Felix
55
Brooks, Robert
54
Paul, Justin
54
Belk, Russell W.
52
Smyth, Russell
52
Creedy, John
51
Leigh, Andrew
51
Hunter, Boyd H.
49
Hensher, David A.
48
Laroche, Michel
48
Valadkhani, Abbas
48
Bagozzi, Richard P.
47
Jirjahn, Uwe
47
Riphahn, Regina T.
46
Caliendo, Marco
45
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
44
Fitzenberger, Bernd
44
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Published in...
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Journal of business research : JBR
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
Psychology & marketing
2
Cross-cultural buyer behavior
1
International journal of consumer studies
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
50
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1
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10
of
50
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date (oldest first)
1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
3
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
4
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
5
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
6
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
7
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
8
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
9
The role of cultural congruence in the art infusion effect
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
Saved in:
10
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
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