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~language:"eng"
~person:"Ko, Eunju"
~subject:"India"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Interview"
~type_genre:"Lehrbuch"
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Subject
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India
Konsumentenverhalten
Consumer behaviour
47
Fashion
28
Mode
28
Brand management
24
Markenführung
24
Luxury goods
23
Luxusgüter
23
Beziehungsmarketing
15
Relationship marketing
15
Internet marketing
14
Online-Marketing
14
South Korea
14
Südkorea
14
Brand
13
Brand image
13
Customer value
13
Kundenwert
13
Markenartikel
13
Markenimage
13
Marketing management
11
Marketingmanagement
11
Social Web
11
Social web
11
Advertising effects
7
Bekleidungsindustrie
7
Clothing industry
7
Werbewirkung
7
China
5
Luxury brand
5
Marketing
5
Nachhaltige Entwicklung
5
Nachhaltiger Konsum
5
Nachhaltigkeit
5
Sustainability
5
Sustainable consumption
5
Sustainable development
5
Textile distribution
5
Textilhandel
5
Advertising
4
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Undetermined
32
Type of publication
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Article
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
Interview
Lehrbuch
Aufsatz in Zeitschrift
47
Aufsatz im Buch
1
Book section
1
Conference paper
1
Konferenzbeitrag
1
Language
All
English
Author
All
Ko, Eunju
Han, Heesup
113
Mattila, Anna S.
96
Ghosh, Saibal
89
Khare, Arpita
85
Kamaiah, Bandi
80
Lusk, Jayson L.
74
Dwivedi, Yogesh Kumar
72
Phau, Ian
70
Paul, Justin
66
Reddy, Y. V.
61
Loureiro, Sandra Maria Correia
60
Nayga, Rodolfo M.
60
Belk, Russell W.
58
Grewal, Dhruv
58
Septianto, Felix
58
Jang, Soocheong
57
Kumar, Vikas
55
Tiwari, Aviral Kumar
55
Jain, Pramod Kumar
53
Rangarajan, Chakravarthi
50
Sen, Kunal
50
Chawla, Deepak
49
Kumar, Sunil
49
Bagozzi, Richard P.
47
Laroche, Michel
47
Gaiha, Raghav
46
Jha, Raghbendra
45
Joshi, Himanshu
45
Kumar, Satish
45
Sharma, Piyush
45
Kim, Jungkeun
44
Pelsmacker, Patrick de
44
Rahman, Zillur
44
Singh, Tarlok
44
Vrontis, Demetris
44
Mohan, Rakesh
43
Diamantopoulos, Adamantios
42
Hollebeek, Linda D.
42
Shveta Singh
42
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Published in...
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Journal of business research : JBR
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Cross-cultural buyer behavior
1
International journal of consumer studies
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Psychology & marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
47
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10
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47
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
3
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
4
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
5
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
6
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
7
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
8
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
9
The role of cultural congruence in the art infusion effect
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
Saved in:
10
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
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