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~language:"eng"
~person:"Kowalkowski, Christian"
~subject:"Kundenintegration"
~type_genre:"Article in journal"
~type_genre:"Bibliography included"
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Kundenintegration
Bundling strategy
24
Leistungsbündel
24
B-to-B-Marketing
16
Business-to-business marketing
16
Dienstleistungssektor
16
Service industry
16
Lieferantenmanagement
12
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10
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Kowalkowski, Christian
Hollebeek, Linda D.
24
Hippel, Eric von
14
Füller, Johann
13
Brodie, Roderick J.
11
Hajli, Nick
11
De Jong, Jeroen P. J.
10
Rahman, Zillur
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Schreier, Martin
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Roy, Sanjit
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8
Harrigan, Paul
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Jaakkola, Elina
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Le Nguyen Hau
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Leimeister, Jan Marco
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Rather, Raouf Ahmad
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Bonamigo, Andrei
7
Cova, Bernard
7
Hughes, Tim
7
Ind, Nicholas
7
Khan, Imran
7
Kristensson, Per
7
Lievens, Annouk
7
Loureiro, Sandra Maria Correia
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Malthouse, Edward C.
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Parida, Vinit
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Pham Ngoc Thuy
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Raasch, Christina
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Tronvoll, Bård
7
Vargo, Stephen L.
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Bilgram, Volker
6
Bretschneider, Ulrich
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Busser, James A.
6
Clark, Moira K.
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing management : MM
1
Journal of service research : JSR
1
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ECONIS (ZBW)
4
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1
Business actor engagement : exploring its antecedents and types
Ekman, Peter
;
Röndell, Jimmie G.
;
Anastasiadou, Elena
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 179-192
Persistent link: https://www.econbiz.de/10013206353
Saved in:
2
Archetypes of service innovation : implications for value cocreation
Helkkula, Anu
;
Kowalkowski, Christian
;
Tronvoll, Bård
- In:
Journal of service research : JSR
21
(
2018
)
3
,
pp. 284-301
Persistent link: https://www.econbiz.de/10011916505
Saved in:
3
Development and implementation of customer solutions : a study of process dynamics and market shaping
Biggemann, Sergio
;
Kowalkowski, Christian
;
Maley, Jane
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
7
,
pp. 1083-1092
Persistent link: https://www.econbiz.de/10010223466
Saved in:
4
The co-creative practice of forming a value proposition
Kowalkowski, Christian
;
Persson, Oscar
;
Röndell, Jimmie G.
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1553-1570
Persistent link: https://www.econbiz.de/10009697982
Saved in:
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