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~language:"eng"
~person:"Krafft, Manfred"
~person:"Meyer, Anton"
~subject:"Lieferantenmanagement"
~subject:"Theorie"
~type_genre:"Article in journal"
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Lieferantenmanagement
Theorie
Beziehungsmarketing
15
Relationship marketing
15
Consumer behaviour
6
Konsumentenverhalten
6
B-to-B-Marketing
3
Business-to-business marketing
3
Customer relationship management
3
Customer value
3
Internet marketing
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Kundenbindungsprogramm
3
Kundenwert
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Loyalty program
3
Online-Marketing
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Data protection
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Krafft, Manfred
Meyer, Anton
Svensson, Göran
22
Naudé, Peter
10
Mostert, Pierre
9
Gil Saura, Irene
8
La Rocca, Antonella
8
Palmatier, Robert W.
8
Casidy, Riza
7
Friend, Scott B.
7
Keränen, Joona
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Mysen, Tore
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Aykol, Bilge
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Henneberg, Stephan
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Kumar, V.
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6
Nyadzayo, Munyaradzi W.
6
Scheer, Lisa K.
6
Snehota, Ivan
6
Wang, Yonggui
6
Folse, Judith Anne Garretson
5
Gligor, David M.
5
Grewal, Rajdeep
5
Guo, Chiquan
5
Huang, Ying
5
Lacoste, Sylvie
5
Leonidou, Leonidas C.
5
Prior, Daniel D.
5
Roberts-Lombard, Mornay
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Schwepker, Charles H. <Jr.>
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Sharma, Piyush
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Thaichon, Park
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Ulaga, Wolfgang
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Wang, Yong Jian
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Zhang, Chuang
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Abosag, Ibrahim
4
Agnihotri, Raj
4
Andersen, Poul Houman
4
Balaji, M. S.
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Bradlow, Eric T.
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Bush, Alan J.
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
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A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
2
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
3
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
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