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~language:"eng"
~person:"Kumar, Vikas"
~person:"Lu, Yaobin"
~subject:"Social Web"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Social Web
Social web
23
Consumer behaviour
12
Konsumentenverhalten
12
Internet marketing
11
Online-Marketing
11
Beziehungsmarketing
7
Relationship marketing
7
Brand
5
Brand management
5
Customer integration
5
E-commerce
5
Electronic Commerce
5
Kundenintegration
5
Markenartikel
5
Markenführung
5
Online retailing
5
Online-Handel
5
Brand image
4
Markenimage
4
Online brand communities
4
social media
4
Social media
3
Website
3
Arbeitsgruppe
2
Betriebliche Wertschöpfung
2
Brand loyalty
2
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2
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2
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2
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2
Open Innovation
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23
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Article in journal
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Aufsatz in Zeitschrift
23
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English
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Kumar, Vikas
Lu, Yaobin
Dwivedi, Yogesh Kumar
27
Law, Chun Hung Roberts
24
Filieri, Raffaele
21
Füller, Johann
21
Loureiro, Sandra Maria Correia
21
Hajli, Nick
19
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Qiu, Liangfei
18
Agnihotri, Raj
17
Flavián Blanco, Carlos
16
Tan, Yong
16
Bigné Alcañiz, J. Enrique
15
Dennis, Alan
15
Laurell, Christofer
15
Whinston, Andrew B.
15
Dhir, Amandeep
14
Haenlein, Michael
14
Hollebeek, Linda D.
14
Ruyter, Ko de
14
Vrontis, Demetris
14
Akram, Umair
13
Casaló, Luis V.
13
Rana, Nripendra P.
13
Stephen, Andrew T.
13
Hinz, Oliver
12
Luo, Xin
12
Sandström, Christian
12
Saxton, Gregory D.
12
Thaichon, Park
12
Berthon, Pierre R.
11
Etter, Michael
11
Hennig-Thurau, Thorsten
11
Itani, Omar S.
11
Kane, Gerald C.
11
Ko, Eunju
11
Naraine, Michael L.
11
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Journal of retailing and consumer services
2
Electronic commerce research and applications
1
International journal of business information systems : IJBIS
1
International journal of business innovation and research : IJBIR
1
International journal of consumer studies
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
International journal of services and operations management : IJSOM
1
International journal of technology management : IJTM
1
International journal of technology, policy and management : IJTPM
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of global marketing
1
Journal of knowledge management
1
Journal of management information systems : JMIS
1
Management decision
1
Marketing intelligence & planning
1
Technological forecasting & social change : an international journal
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
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ECONIS (ZBW)
23
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1
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10
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23
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Diversity in online self-organizing teams : longitudinal evidence from an open innovation community
Ma, Jifeng
;
Lu, Yaobin
;
Gong, Yeming
;
Li, Ran
- In:
Management decision
62
(
2024
)
1
,
pp. 219-239
Persistent link: https://www.econbiz.de/10014465929
Saved in:
3
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
4
Social media marketing : practices, opportunities and challenges for MSMEs
Kumar, Vikas
;
Nanda, Pooja
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 268-284
Persistent link: https://www.econbiz.de/10014437141
Saved in:
5
Decision analytics for competitive advantage : cases on using social media analytics
Nanda, Pooja
;
Kumar, Vikas
- In:
International journal of technology, policy and …
23
(
2023
)
4
,
pp. 372-386
Persistent link: https://www.econbiz.de/10014426741
Saved in:
6
The differential effect of learning from others on creative performance over individual tenure : empirical evidence from open innovation communities
Ma, Jifeng
;
Lu, Yaobin
;
Tang, Jing
- In:
Journal of knowledge management
27
(
2023
)
9
,
pp. 2329-2349
Persistent link: https://www.econbiz.de/10014430567
Saved in:
7
Promoting value emergence through digital platform ecosystems : perspectives on resource integration in China
Peng, Hui
;
Lu, Yaobin
;
Gupta, Sumeet
- In:
Technological forecasting & social change : an …
189
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014265798
Saved in:
8
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
9
Web and social media approach to marketing of engineering courses in India
Bhardwaj, Aashish
;
Kumar, Vikas
- In:
International journal of business innovation and …
27
(
2022
)
4
,
pp. 541-555
Persistent link: https://www.econbiz.de/10013252968
Saved in:
10
Web analytics applications, opportunities and challenges to online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of services and operations …
41
(
2022
)
4
,
pp. 463-485
Persistent link: https://www.econbiz.de/10013257550
Saved in:
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