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~language:"eng"
~person:"Kumar, Vikas"
~subject:"Tourismusmarketing"
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Tourismusmarketing
Brand image
14
Markenimage
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Beziehungsmarketing
10
Relationship marketing
10
Consumer behaviour
8
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Zahlungsbereitschaftsanalyse
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destination advocacy
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destination loyalty
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destination trust
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Kumar, Vikas
Pike, Steven
12
Stylidis, Dimitrios
11
Chen, Chun-Chu
7
Pârgaru, Ion
7
Stăncioiu, Aurelia-Felicia
7
Teodorescu, Nicolae
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Cai, Liping A.
6
Vlădoi, Anca-Daniela
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Wong, IpKin Anthony
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Campo, Sara
5
Konecnik Ruzzier, Maja
5
Kotsi, Filareti
5
Alvarez, Maria D.
4
Bruwer, Johan
4
Elliot, Statia
4
Giraldi, Janaina de Moura Engracia
4
Gursoy, Dogan
4
Hahm, Jeeyeon
4
Kaushik, Arun Kumar
4
Lehto, Xinran Y.
4
Li, Mimi
4
Li, Xiang
4
Morrison, Alastair M.
4
Stepchenkova, Svetlana
4
Tasci, Asli DA
4
Tung, Vincent Wing Sun
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Wang, Ying
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Assaker, Guy
3
Barrio-García, Salvador del
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Biran, Avital
3
Breiter Terry, Deborah
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Băltescu, Codruţa
3
Camprubí, Raquel
3
Chekalina, Tatiana
3
Chen, Ching-fu
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Ekinci, Yuksel
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Foroudi, Mohammad Mahdi
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Journal of travel and tourism marketing
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of vacation marketing
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
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1
Building relationship orientation among travelers through destination brand authenticity
Kumar, Vikas
;
Kaushal, Vikrant
;
Kaushik, Arun Kumar
- In:
Journal of vacation marketing
29
(
2023
)
3
,
pp. 331-347
Persistent link: https://www.econbiz.de/10014293847
Saved in:
2
Does experience affect engagement? : role of destination brand engagement in developing brand advocacy and revisit intentions
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 332-346
Persistent link: https://www.econbiz.de/10012289335
Saved in:
3
Destination personality : scale development and validation
Kumar, Vikas
;
Nayak, Jogendra Kumar
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
1
,
pp. 3-25
Persistent link: https://www.econbiz.de/10011912148
Saved in:
4
Destination brand experience and visitor behavior : the mediating role of destination brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
35
(
2018
)
5
,
pp. 649-663
Persistent link: https://www.econbiz.de/10011918035
Saved in:
5
Achieving destination advocacy and destination loyalty through destination brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
34
(
2017
)
9
,
pp. 1247-1260
Persistent link: https://www.econbiz.de/10011759012
Saved in:
6
The measurement & conceptualization of destination personality
Kumar, Vikas
;
Nayak, J. K.
- In:
Tourism management perspectives : TMP
12
(
2014
),
pp. 88-93
Persistent link: https://www.econbiz.de/10010440064
Saved in:
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