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~language:"eng"
~person:"Lee, Wai Jin"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
Konsumentenverhalten
6
Brand
4
Brand image
4
Markenartikel
4
Markenimage
4
Brand management
3
Markenführung
3
Marketing management
3
Marketingmanagement
3
Australia
2
Australien
2
Brand orientation
2
Designation of origin
2
Herkunftsbezeichnung
2
Social status
2
Sozialer Status
2
Underwear
2
Unterwäsche
2
Ambidexterity
1
Arbeitszufriedenheit
1
Bekleidung
1
Bekleidungsindustrie
1
Betriebsklima
1
Brand awareness
1
Brand performance
1
Brand prominence
1
Brand uniqueness
1
Branding
1
Burnout
1
Business start-up
1
Career development
1
Career development experience
1
Chinese
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Chinesisch
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Clothing
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Clothing industry
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Competitive psychological climate
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Conservation of resources theory
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Contingent leader behaviors
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Article
6
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Article in journal
Aufsatz in Zeitschrift
6
Language
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English
Author
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Lee, Wai Jin
Han, Heesup
113
Mattila, Anna S.
95
Lusk, Jayson L.
74
Phau, Ian
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
62
Grewal, Dhruv
60
Loureiro, Sandra Maria Correia
60
Nayga, Rodolfo M.
59
Jang, Soocheong
57
Septianto, Felix
55
Paul, Justin
53
Belk, Russell W.
52
Ko, Eunju
49
Laroche, Michel
48
Bagozzi, Richard P.
47
Pelsmacker, Patrick de
45
Kim, Jungkeun
44
Hollebeek, Linda D.
43
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Das, Gopal
39
Thaichon, Park
39
Rajagopal
38
Ko, Yong Jae
37
Kim, Seongseop
36
Park, Jungkun
36
Vrontis, Demetris
36
Hyun, Sunghyup Sean
35
Verhoef, Peter C.
35
Wong, IpKin Anthony
35
Moschis, George P.
34
Wu, Luorong
34
Balaji, M. S.
33
Gierl, Heribert
33
Haws, Kelly L.
33
Prashar, Sanjeev
33
Rana, Nripendra P.
33
Walsh, Gianfranco
33
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Published in...
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European journal of marketing : EJM
2
Journal of fashion marketing and management
2
Journal of international consumer marketing
1
Journal of retailing and consumer services
1
Source
All
ECONIS (ZBW)
6
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1
How do materialists choose prominent brands in emerging markets?
Siahtiri, Vida
;
Lee, Wai Jin
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 133-138
Persistent link: https://www.econbiz.de/10011980815
Saved in:
2
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
3
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
4
"Bonds" or "Calvin Klein" Down-under : consumer ethnocentric and brand country origin effects towards men's underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10009732062
Saved in:
5
Can Islam and status consumption live together in the house of fashion clothing?
O’Cass, Aron
;
Lee, Wai Jin
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 440-459
Persistent link: https://www.econbiz.de/10010198000
Saved in:
6
Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
Saved in:
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