How do materialists choose prominent brands in emerging markets?
Year of publication: |
January 2019
|
---|---|
Authors: | Siahtiri, Vida ; Lee, Wai Jin |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 46.2019, p. 133-138
|
Subject: | Materialism | Brand prominence | Emerging market | Schwellenländer | Emerging economies | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
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