//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Lee, Yoon-Joo"
~subject:"Konsumentenverhalten"
~subject:"Strategisches Management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"CSR"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Strategisches Management
Corporate Social Responsibility
8
Corporate social responsibility
8
Consumer behaviour
7
Advertising
4
Werbung
4
Advertising effects
3
Werbewirkung
3
East Asia
2
Motivation
2
Ostasien
2
Social Web
2
Social web
2
South Korea
2
Südkorea
2
advertising appeals
2
Black people
1
China
1
Comparison
1
Corporate social responsibility (CSR) advertising
1
Ethnic discrimination
1
Ethnic group
1
Ethnic relations
1
Ethnische Beziehungen
1
Ethnische Diskriminierung
1
Ethnische Gruppe
1
Experiment
1
Korean consumers
1
Legitimacy
1
Legitimität
1
Leistungsmotivation
1
Perceived legitimacy
1
Race
1
Rasse
1
Schwarze Menschen
1
Social network
1
Social networking sites
1
Soziales Netzwerk
1
System-generated information
1
User-generated information
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
Author
All
Lee, Yoon-Joo
Sen, Sankar
18
Mattila, Anna S.
15
Rodríguez del Bosque, Ignacio A.
13
Bhattacharya, C. B.
12
Smith, N. Craig
12
Fatma, Mobin
10
Pérez, Andrea
10
Siegel, Donald S.
9
Rahman, Zillur
8
Serafeim, George
8
Vlachos, Pavlos A.
8
Beckmann, Markus
7
Du, Shuili
7
Husted, Bryan W.
7
Singh, Jasjit
7
Su, LuJun
7
Bodur, H. Onur
6
Brunk, Katja H.
6
Chandler, David
6
Eccles, Robert G.
6
Galbreath, Jeremy
6
Han, Heesup
6
Hanks, Lydia
6
Hill, Ronald Paul
6
Kang, Jiyun
6
Khan, Imran
6
Kolk, Ans
6
Lee, Seoki
6
Lindgreen, Adam
6
Pies, Ingo
6
Pinkse, Jonatan
6
Allen, David Bruce
5
Galan-Ladero, M. Mercedes
5
Idowu, Samuel O.
5
Ioannou, Ioannis
5
Kraft, Tim
5
Morsing, Mette
5
Netessine, Serguei
5
Orlitzky, Marc
5
more ...
less ...
Published in...
All
Journal of advertising research
2
International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
Journal of current issues and research in advertising
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Role of variability in cultural dimensions across generations in the context of
CSR
advertising in an East Asian market
Lee, Yoon-Joo
;
Haley, Eric John
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 116-138
Persistent link: https://www.econbiz.de/10012200209
Saved in:
2
Consumer response to virtual
CSR
experiences
Lee, Yoon-Joo
;
Zhao, Wen
;
Chen, Huan
- In:
Journal of current issues and research in advertising
42
(
2021
)
1
,
pp. 102-122
Persistent link: https://www.econbiz.de/10012483556
Saved in:
3
How do generational differences drive response to social-issue ads? : the effect of value orientations across generations in the U.S.
Lee, Yoon-Joo
;
Haley, Eric John
- In:
Journal of advertising research
60
(
2020
)
3
,
pp. 271-289
Persistent link: https://www.econbiz.de/10012301360
Saved in:
4
The moderating effects of status-consumption motive and age in the relationship between
CSR
advertising appeal type and purchase intentions
Zhao, Wen
;
Lee, Yoon-Joo
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 520-540
Persistent link: https://www.econbiz.de/10012179043
Saved in:
5
How do racial minority consumers process a model race cue in
CSR
advertising? : a comparison of Asian and White Americans
Lee, Yoon-Joo
;
Kim, Sora
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 307-327
Persistent link: https://www.econbiz.de/10012203300
Saved in:
6
The effects of information cues on perceived legitimacy of companies that promote corporate social responsibility initiatives on social networking sites
Lee, Yoon-Joo
;
Yoon, Hye Jin
;
O'Donnell, Nicole H.
- In:
Journal of business research : JBR
83
(
2018
),
pp. 202-214
Persistent link: https://www.econbiz.de/10011802565
Saved in:
7
How do self-values play a role in consumers' perception of
CSR
advertising? : the moderated mediation effect of self-referencing
Lee, Yoon-Joo
- In:
Journal of advertising research
57
(
2017
)
4
,
pp. 422-435
Persistent link: https://www.econbiz.de/10011884943
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->