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~language:"eng"
~person:"Martin, Drew"
~person:"Mattila, Anna S."
~person:"Seo, Yuri"
~person:"Veloutsou, Cleopatra"
~person:"Vrontis, Demetris"
~subject:"Consumer behaviour"
~subject:"Strategic management"
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Consumer behaviour
Strategic management
Konsumentenverhalten
216
Beziehungsmarketing
86
Relationship marketing
86
Brand management
69
Markenführung
69
Innovation
50
Customer satisfaction
49
Kundenzufriedenheit
49
Social Web
48
Social web
48
Dienstleistungsqualität
46
Service quality
46
Marketing management
38
Marketingmanagement
38
Corporate Social Responsibility
37
Corporate social responsibility
37
Brand image
36
Innovation management
36
Innovationsmanagement
36
Internet marketing
36
Markenimage
36
Online-Marketing
36
Firm performance
35
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35
KMU
34
SME
34
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34
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34
Welt
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World
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31
Hotellerie
31
Luxury goods
29
Luxusgüter
29
Strategisches Management
29
Brand
28
Markenartikel
26
Beschwerdemanagement
25
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Undetermined
143
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11
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Article
220
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23
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220
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220
Collection of articles of several authors
5
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5
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4
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4
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1
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English
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Martin, Drew
Mattila, Anna S.
Seo, Yuri
Veloutsou, Cleopatra
Vrontis, Demetris
Han, Heesup
116
Belk, Russell W.
110
Grunert, Klaus G.
86
Lusk, Jayson L.
83
Phau, Ian
83
Sheth, Jagdish N.
81
Usman, Osly
76
Grewal, Dhruv
71
Dwivedi, Yogesh Kumar
70
Bagozzi, Richard P.
69
Khare, Arpita
69
Hitt, Michael A.
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Foxall, Gordon R.
64
Wansink, Brian
63
Agarwal, Sumit
62
Paul, Justin
61
Stavins, Joanna
61
Jang, Soocheong
59
Rajagopal
57
Verhoef, Peter C.
57
Janssen, Maarten C. W.
55
Laroche, Michel
55
Chintagunta, Pradeep K.
54
Ko, Eunju
54
Pelsmacker, Patrick de
54
Verbeke, Alain
54
Warlop, Luk
52
Hollebeek, Linda D.
51
Rugman, Alan M.
51
Woodside, Arch G.
51
Foss, Nicolai J.
50
Rock, Bram de
50
Thøgersen, John
50
Cherchye, Laurens
49
Krishna, Aradhna
49
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Athens Institute for Education and Research
1
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Journal of business research : JBR
40
International journal of hospitality management
25
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
The journal of services marketing
8
The journal of product & brand management
6
Cornell hospitality quarterly : CQ
5
Global business & economics review
5
International journal of contemporary hospitality management
5
International marketing review
5
Journal for global business advancement : JGBA
5
Journal of hospitality marketing & management
5
Journal of consumer behaviour : an international research review
4
Journal of service management
4
Journal of transnational management : the official journal of the International Management Development Association
4
Qualitative market research : an international journal
4
The Cornell hospitality quarterly
4
World review of entrepreneurship, management and sustainable development
4
Journal of marketing management : MM
3
Journal of promotion management : JPM
3
The journal of brand management : an international journal
3
Competitiveness review : CR
2
International journal of technology marketing : IJTMkt
2
International studies of management and organization
2
Journal of international management
2
Journal of retailing and consumer services
2
Journal of revenue and pricing management
2
Journal of service research
2
Journal of service research : JSR
2
Journal of travel and tourism marketing
2
Services marketing quarterly
2
Technological forecasting & social change : an international journal
2
The journal of consumer marketing
2
Are you ready? : preparing for international operations
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Business models for strategic innovation : cross-functional perspectives
1
Digital advertising : theory and research
1
Ekonomski pregled
1
EuroMed journal of business
1
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ECONIS (ZBW)
243
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1
Between cultural appreciation and cultural appropriation : self-authorizing the consumption of cultural difference
Cruz, Angela Gracia B.
;
Seo, Yuri
;
Scaraboto, Daiane
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 962-984
Persistent link: https://www.econbiz.de/10014526251
Saved in:
2
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
3
External environment and internal dynamics of "born global" : strategic and operational firm performance
Chaudhuri, Ranjan
;
Vrontis, Demetris
;
Chatterjee, Sheshadri
- In:
Management decision
62
(
2024
)
1
,
pp. 274-300
Persistent link: https://www.econbiz.de/10014465933
Saved in:
4
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
5
Identification of the determinants of public trust in e-government services and participation in social media based on good governance theory and the technology acceptance model
Trang Thi Uyen Nguyen
;
Nguyen, Phuong Van
;
Hien Thi …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014485227
Saved in:
6
Instant karma : how the karmic-investment mindset affects customer engagement with corporate charitable giving requests
Xue, Xunyue
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
4
,
pp. 770-782
Persistent link: https://www.econbiz.de/10014633713
Saved in:
7
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
8
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
9
Reducing resistance to sponsorship disclosure : the role of experiential versus material posts
Shuqair, Saleh
;
Viglia, Giampaolo
;
Pinto, Diego Costa
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 959-973
Persistent link: https://www.econbiz.de/10014582416
Saved in:
10
Acceptance of social robot and its challenges : from privacy calculus perspectives
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Technological forecasting & social change : an …
196
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014476990
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