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~language:"eng"
~person:"Pereira, Leandro"
~subject:"Konsumentenverhalten"
~subject:"marketing"
~type:"article"
~type_genre:"Article in journal"
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Konsumentenverhalten
marketing
artificial intelligence
2
AI
1
Advertising effects
1
Artificial intelligence
1
B-to-B-Marketing
1
B2B
1
Beziehungsmarketing
1
Brand management
1
Business-to-business marketing
1
Competitive advantage
1
Consumer behaviour
1
Internet marketing
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Knowledge transfer
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Künstliche Intelligenz
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Lieferantenmanagement
1
Markenführung
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Marketing
1
Marketing management
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Marketingmanagement
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Online-Marketing
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PLS
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Partial least squares
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Partielle kleinste Quadrate
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Portugal
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Relationship marketing
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Strategisches Management
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Supplier relationship management
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Werbewirkung
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adoption
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brand reputation
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Pereira, Leandro
Lim, Weng Marc
7
Eckhardt, Giana M.
6
Vrontis, Demetris
6
Dholakia, Nikhilesh
5
Katsonis, Nikolaos
5
Sandıkçı, Özlem
5
Belk, Russell W.
4
Dias, Álvaro Lopes
4
El-Bassiouny, Noha
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Firat, A. Fuat
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Jafari, Aliakbar
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Patsiaouras, Georgios
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Rajagopal
4
Saren, Michael
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Thrassou, Alkis
4
Woodside, Arch G.
4
Costa, Renato J. Lopes da
3
Emontspool, Julie
3
Gaski, John F.
3
Gilmore, Audrey
3
Gómez, Miguel I.
3
Hruschka, Harald
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Kreicbergs, Toms
3
Leeflang, Peter
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O'Reilly, Norm
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Pandey, Neeraj
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Rauschnabel, Philipp A.
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Sands, Sean
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Schultz, Don E.
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Sfakianakis, Michael
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Shultz, Clifford J.
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Thomadsen, Raphael
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Topaloğlu, Hüseyin
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Ščeulovs, Deniss
3
Abdullahi, Shafiu Ibrahim
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Aggarwal, Himanshu
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Akopova, Elena Sergeevna
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Akrout, Houcine
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International journal of business information systems : IJBIS
1
International journal of electronic business : IJEB
1
International journal of internet marketing and advertising : IJIMA
1
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ECONIS (ZBW)
3
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How artificial intelligence can improve digital marketing
Pereira, Leandro
;
Tomás, Daniel
;
Dias, Álvaro Lopes
; …
- In:
International journal of business information systems : …
44
(
2023
)
4
,
pp. 581-624
Persistent link: https://www.econbiz.de/10014437897
Saved in:
2
Gaining competitive advantage through artificial intelligence adoption
Rosa, Alvaro
;
Bento, Teresa
;
Pereira, Leandro
;
Costa, …
- In:
International journal of electronic business : IJEB
17
(
2022
)
4
,
pp. 386-406
Persistent link: https://www.econbiz.de/10014308905
Saved in:
3
Online influencers : healthy food or fake news
Vasconcelos, Catarina
;
Costa, Renato J. Lopes da
;
Dias, …
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 149-175
Persistent link: https://www.econbiz.de/10012512709
Saved in:
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