How artificial intelligence can improve digital marketing
Year of publication: |
2023
|
---|---|
Authors: | Pereira, Leandro ; Tomás, Daniel ; Dias, Álvaro Lopes ; Costa, Renato J. Lopes da ; Gonçalves, Rui |
Published in: |
International journal of business information systems : IJBIS. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1746-0980, ZDB-ID 2436031-4. - Vol. 44.2023, 4, p. 581-624
|
Subject: | artificial intelligence | marketing |
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