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~language:"eng"
~person:"Pereira, Leandro"
~subject:"marketing"
~type:"article"
~type_genre:"Article in journal"
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Pereira, Leandro
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Costa, Renato J. Lopes da
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International journal of business information systems : IJBIS
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International journal of electronic business : IJEB
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ECONIS (ZBW)
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How artificial intelligence can improve digital marketing
Pereira, Leandro
;
Tomás, Daniel
;
Dias, Álvaro Lopes
; …
- In:
International journal of business information systems : …
44
(
2023
)
4
,
pp. 581-624
Persistent link: https://www.econbiz.de/10014437897
Saved in:
2
Gaining competitive advantage through artificial intelligence adoption
Rosa, Alvaro
;
Bento, Teresa
;
Pereira, Leandro
;
Costa, …
- In:
International journal of electronic business : IJEB
17
(
2022
)
4
,
pp. 386-406
Persistent link: https://www.econbiz.de/10014308905
Saved in:
3
Online influencers : healthy food or fake news
Vasconcelos, Catarina
;
Costa, Renato J. Lopes da
;
Dias, …
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 149-175
Persistent link: https://www.econbiz.de/10012512709
Saved in:
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