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~language:"eng"
~person:"Pereira, Leandro"
~type:"article"
~type_genre:"Article in journal"
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marketing
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Pereira, Leandro
Leeflang, Peter
15
Lim, Weng Marc
14
Vrontis, Demetris
14
Laczniak, Gene R.
13
Kumar, V.
12
Layton, Roger A.
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Shultz, Clifford J.
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Hruschka, Harald
10
Hunt, Shelby D.
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Woodside, Arch G.
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Beninger, Stefanie
7
Brown, Stephen
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Carson, David
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Crittenden, Victoria Lynn
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Di Benedetto, C. Anthony
7
Fillis, Ian
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Gaski, John F.
7
Grewal, Rajdeep
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Hills, Gerald E.
7
Jaworski, Bernard J.
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Jones, Rosalind
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Kumar, Satish
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Lehmann, Donald R.
7
Miles, Morgan P.
7
O'Cass, Aron
7
Piercy, Nigel
7
Roberts, John H.
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Sheth, Jagdish N.
7
Uslay, Can
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International journal of business environment : IJBE
1
International journal of business information systems : IJBIS
1
International journal of electronic business : IJEB
1
International journal of internet marketing and advertising : IJIMA
1
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ECONIS (ZBW)
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1
How artificial intelligence can improve digital marketing
Pereira, Leandro
;
Tomás, Daniel
;
Dias, Álvaro Lopes
; …
- In:
International journal of business information systems : …
44
(
2023
)
4
,
pp. 581-624
Persistent link: https://www.econbiz.de/10014437897
Saved in:
2
Exploring the mediating role of marketing planning in enterprise marketing capabilities
Fonseca, Joana Sofia da
;
Dias, Álvaro Lopes
;
Pereira, …
- In:
International journal of business environment : IJBE
14
(
2023
)
1
,
pp. 15-36
Persistent link: https://www.econbiz.de/10014234416
Saved in:
3
Gaining competitive advantage through artificial intelligence adoption
Rosa, Alvaro
;
Bento, Teresa
;
Pereira, Leandro
;
Costa, …
- In:
International journal of electronic business : IJEB
17
(
2022
)
4
,
pp. 386-406
Persistent link: https://www.econbiz.de/10014308905
Saved in:
4
Online influencers : healthy food or fake news
Vasconcelos, Catarina
;
Costa, Renato J. Lopes da
;
Dias, …
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 149-175
Persistent link: https://www.econbiz.de/10012512709
Saved in:
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