//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Pham, Michel T."
~person:"Sarkar, Juhi Gahlot"
~subject:"Brand image"
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Stimmung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Theory
Emotion
22
Consumer behaviour
18
Konsumentenverhalten
18
Brand management
6
Markenführung
6
Brand
5
Decision
5
Entscheidung
5
Markenartikel
5
Markenimage
5
Personality psychology
4
Persönlichkeitspsychologie
4
affect
4
Confidence
3
Vertrauen
3
emotion
3
Affect
2
Beziehungsmarketing
2
Brand embarrassment
2
Decision under risk
2
Entscheidung unter Risiko
2
Experiment
2
Relationship marketing
2
Retail assortment
2
Sortiment
2
Theorie
2
Time
2
Zeit
2
Advertising
1
Advertising effects
1
Anxious attachment style
1
Assortment size
1
Beauty salon brands
1
Behavioral economics
1
Brand emotion
1
Brand happiness
1
Brand hate
1
Brand hero
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatz im Buch
1
Book section
1
Language
All
English
Author
All
Pham, Michel T.
Sarkar, Juhi Gahlot
Benhabib, Jess
16
Wang, Pengfei
14
Dillenberger, David
12
Postlewaite, Andrew
12
Rozen, Kareen
12
Winden, Frans A. A. M. van
11
Wen, Yi
10
Bagozzi, Richard P.
7
Reuben, Ernesto
7
Sarkar, Abhigyan
7
Bosman, Ronald
6
Konrad, Kai A.
5
Lommerud, Kjell Erik
5
Dubra, Juan
4
Fetscherin, Marc
4
Gollier, Christian
4
Hopfensitz, Astrid
4
Hussain, Khalid
4
Junaid, Muhammad
4
Liu, Xuewen
4
Loewenstein, George F.
4
Loureiro, Sandra Maria Correia
4
Phau, Ian
4
Rustichini, Aldo
4
Baumann, Florian
3
Biswas, Soumendu
3
Booth, Alison L.
3
Borges, Ana Pinto
3
Brandão, Amélia Maria Pinto da Cunha
3
Casari, Marco
3
Coles, Melvyn Glyn
3
Dhami, Sanjit S.
3
Di Tella, Rafael
3
Dragone, Davide
3
Friehe, Tim
3
Garg, Ruchi
3
Grossman, Herschel I.
3
Hansen, Flemming
3
Hou, Fujun
3
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing for higher education
1
Qualitative market research : an international journal
1
Social psychology of consumer behavior
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
2
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
3
You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
Saved in:
4
You are an embarrassment : a qualtative investigation of brand embarrassment among young adolescents
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10011748654
Saved in:
5
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Saved in:
6
The lexicon and grammar of affect as information in consumer decision making : the GAIM
Pham, Michel T.
- In:
Social psychology of consumer behavior
,
(pp. 167-200)
.
2009
Persistent link: https://www.econbiz.de/10003812944
Saved in:
7
Rethinking Regulatory Engagement Theory
Pham, Michel T.
;
Avnet, Tamar
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
2
,
pp. 115-123
Persistent link: https://www.econbiz.de/10003860423
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->