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~language:"eng"
~person:"Pham, Michel T."
~person:"Septianto, Felix"
~person:"Winden, Frans A. A. M. van"
~subject:"Emotion"
~subject:"Fundraising"
~subject:"Theory"
~type_genre:"Book section"
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Pham, Michel T.
Septianto, Felix
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Ashkanasy, Neal M.
11
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Handbook of consumer psychology
1
Social psychology of consumer behavior
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ECONIS (ZBW)
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The lexicon and grammar of affect as information in consumer decision making : the GAIM
Pham, Michel T.
- In:
Social psychology of consumer behavior
,
(pp. 167-200)
.
2009
Persistent link: https://www.econbiz.de/10003812944
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2
The nature and role of affect in consumer behavior
Cohen, Joel B.
;
Pham, Michel T.
;
Andrade, Eduardo B.
- In:
Handbook of consumer psychology
,
(pp. 297-348)
.
2008
Persistent link: https://www.econbiz.de/10003716200
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