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~language:"eng"
~person:"Puntoni, Stefano"
~subject:"Advertising effects"
~type:"article"
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Puntoni, Stefano
Hudders, Liselot
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Bakir, Aysen
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 71-79
Persistent link: https://www.econbiz.de/10010503334
Saved in:
2
Two birds and one stone : purposeful polysemy in minority targeting and advertising evaluations
Puntoni, Stefano
;
Vanhamme, Joelle
;
Visscher, Ruben
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10009009164
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