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~language:"eng"
~person:"Vrontis, Demetris"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Conference proceedings"
~type_genre:"Congress Report"
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Konsumentenverhalten
Consumer behaviour
36
Innovation
28
Firm performance
25
Marketing management
25
Marketingmanagement
25
Unternehmenserfolg
25
Beziehungsmarketing
23
Relationship marketing
23
Brand management
21
KMU
21
Markenführung
21
SME
21
Strategic management
21
Strategisches Management
21
Innovation management
19
Innovationsmanagement
19
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19
Wissensmanagement
19
Italien
16
Italy
16
Multinationales Unternehmen
16
Transnational corporation
16
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15
Bibliometrics
14
Bibliometrie
14
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14
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14
Football
14
Fußball
14
Social Web
14
Social web
14
Stakeholder
13
Weinbau
13
Wine industry
13
Zypern
13
Führungsstil
12
Knowledge transfer
12
Leadership style
12
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12
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Arbeitspapier
Article in journal
Conference proceedings
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Aufsatz in Zeitschrift
36
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English
Author
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Vrontis, Demetris
Han, Heesup
113
Mattila, Anna S.
95
Lusk, Jayson L.
73
Phau, Ian
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
62
Loureiro, Sandra Maria Correia
59
Nayga, Rodolfo M.
59
Grewal, Dhruv
57
Jang, Soocheong
57
Septianto, Felix
55
Paul, Justin
52
Belk, Russell W.
51
Bagozzi, Richard P.
47
Ko, Eunju
47
Laroche, Michel
47
Kim, Jungkeun
44
Pelsmacker, Patrick de
44
Diamantopoulos, Adamantios
42
Hollebeek, Linda D.
41
Sharma, Piyush
41
Bang, Nguyen
39
Das, Gopal
39
Rajagopal
38
Ko, Yong Jae
37
Thaichon, Park
37
Kim, Seongseop
36
Hyun, Sunghyup Sean
35
Park, Jungkun
35
Verhoef, Peter C.
35
Wong, IpKin Anthony
35
Moschis, George P.
34
Wu, Luorong
34
Balaji, M. S.
33
Gierl, Heribert
33
Haws, Kelly L.
33
Prashar, Sanjeev
33
Rana, Nripendra P.
33
Walsh, Gianfranco
33
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Global business & economics review
4
Journal of transnational management : the official journal of the International Management Development Association
4
Journal for global business advancement : JGBA
3
Journal of business research : JBR
3
Journal of promotion management : JPM
3
International journal of technology marketing : IJTMkt
2
Technological forecasting & social change : an international journal
2
The journal of brand management : an international journal
2
Ekonomski pregled
1
European journal of cross-cultural competence and management
1
International journal of managerial and financial accounting : IJMFA
1
International journal of organizational analysis
1
Journal of Asia Business Studies
1
Journal of consumer marketing
1
Journal of customer behaviour
1
Journal of global marketing
1
Journal of international management
1
Qualitative market research : an international journal
1
The journal of product & brand management
1
The marketing review
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
36
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21
Old, new and third wine regions : a consumer perspective
Maizza, Amedeo
;
Fait, Monica
;
Scorrano, Paola
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
13
(
2017
)
5/6
,
pp. 521-541
Persistent link: https://www.econbiz.de/10011847141
Saved in:
22
Consumer preference, satisfaction, and intentional behavior : investigating consumer attitudes for branded or unbranded products
Iazzi, Antonio
;
Vrontis, Demetris
;
Trio, Oronzo
; …
- In:
Journal of transnational management : the official …
21
(
2016
)
2
,
pp. 84-98
Persistent link: https://www.econbiz.de/10011527144
Saved in:
23
The relationship between wine sector and regional competitiveness
Viassone, Milena
;
Vrontis, Demetris
;
Papasolomou, Ioanna
- In:
Global business & economics review
18
(
2016
)
3/4
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011665275
Saved in:
24
Social media and societal marketing : a path for a better wine?
Fiore, Mariantonionetta
;
Vrontis, Demetris
;
Silvestri, …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 268-279
Persistent link: https://www.econbiz.de/10011532951
Saved in:
25
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
26
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
27
Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
28
The increasing dynamics between consumers, social groups and brands
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
Qualitative market research : an international journal
15
(
2012
)
4
,
pp. 404-419
Persistent link: https://www.econbiz.de/10009659820
Saved in:
29
Perception of luxury : idiosyncratic Russian consumer culture and identity
Kaufmann, Hans Rüdiger
;
Vrontis, Demetris
;
Manakova, Yulia
- In:
European journal of cross-cultural competence and management
2
(
2011/12
)
3/4
,
pp. 209-235
Persistent link: https://www.econbiz.de/10009738558
Saved in:
30
Green marketing and consumer behavior : the case of gasoline products
Singh, Satyendra K.
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of transnational management : the official …
16
(
2011
)
2
,
pp. 84-106
Persistent link: https://www.econbiz.de/10009266817
Saved in:
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