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~language:"eng"
~subject:"Advertising"
~subject:"Facebook"
~subject:"Werbung"
~type:"article"
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Advertising
Facebook
Werbung
Internet marketing
8,766
Online-Marketing
8,637
Social Web
4,427
Social web
4,427
Consumer behaviour
3,746
Konsumentenverhalten
3,733
Advertising effects
1,581
Werbewirkung
1,581
Online retailing
1,576
Online-Handel
1,576
Viral marketing
1,483
Virales Marketing
1,482
E-commerce
1,349
Electronic Commerce
1,347
Brand management
1,302
Markenführung
1,294
Relationship marketing
1,233
Beziehungsmarketing
1,230
Social media
855
Brand image
804
Markenimage
803
social media
768
Marketing management
728
Marketingmanagement
726
Internet
724
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650
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429
Soziales Netzwerk
429
Search engine
388
Suchmaschine
388
Brand
386
USA
374
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374
Markenartikel
367
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349
Vertrauen
349
Customer satisfaction
344
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Dwivedi, Yogesh Kumar
8
Fogel, Joshua
8
Hudders, Liselot
8
Rozendaal, Esther
8
Skiera, Bernd
8
Bellman, Steven
7
Boerman, Sophie C.
7
Pelsmacker, Patrick de
7
Sahni, Navdeep S.
7
Sayedi, Amin
7
Wilbur, Kenneth C.
7
Arora, Taanika
6
Choi, Yung Kyun
6
Jerath, Kinshuk
6
Kim, Jooyoung
6
Reijmersdal, Eva A. van
6
Voorveld, Hilde
6
Balseiro, Santiago R.
5
Campbell, Colin L.
5
Cho, Chang-Hoan
5
Dens, Nathalie
5
Fesenmaier, Daniel R.
5
Katona, Zsolt
5
King, Karen Whitehill
5
Milne, George R.
5
Schultz, Carsten D.
5
Spann, Martin
5
Stienmetz, Jason L.
5
Varan, Duane
5
Abou Nabout, Nadia
4
Balakrishnan, Janarthanan
4
Bernritter, Stefan F.
4
Bijmolt, Tammo H. A.
4
Boutsouki, Christina
4
Cauberghe, Veroline
4
Chen, Huan
4
Cohen, Justin
4
Danaher, Peter J.
4
De Jans, Steffi
4
Dukes, Anthony
4
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International journal of advertising : the review of marketing communications
81
International journal of internet marketing and advertising : IJIMA
50
Journal of business research : JBR
50
Journal of marketing communications
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of promotion management : innovations in planning and applied research
38
International journal of advertising : the quarterly review of marketing communications
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Journal of advertising research
23
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of promotion management : JPM
22
Journal of retailing and consumer services
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of marketing research : JMR
17
European journal of operational research : EJOR
15
International journal of technology marketing : IJTMkt
13
Journal of marketing
13
Information systems research : ISR
12
Journal of current issues and research in advertising
12
Journal of internet commerce
12
Psychology & marketing
12
Quantitative marketing and economics : QME
12
Marketing intelligence & planning
11
Marketing science
11
Business horizons
10
Electronic commerce research
10
European journal of marketing : EJM
10
Handbook of research on effective advertising strategies in the social media age
10
International journal of hospitality management
10
Journal of marketing research
10
The journal of product & brand management
10
Young consumers : insight and ideas for responsible marketers
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of electronic marketing and retailing : IJEMR
9
Journal of international consumer marketing
9
Journal of marketing management : MM
9
Technological forecasting & social change : an international journal
9
Cogent business & management
8
International journal of electronic commerce : IJEC
8
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ECONIS (ZBW)
1,612
Other ZBW resources
7
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1
"Tag a person who loves candy" : sociocultural approach to unhealthy food marketing to adolescents in social media
Sutinen, Ulla-Maija
;
Luukkonen, Roosa
;
Närvänen, Elina
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10014511550
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2
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
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3
Enhancing digital advertising with blockchain technology
Stallone, Valerio
;
Wetzels, Martin
;
Mahr, Dominik
; …
- In:
Journal of interactive marketing
59
(
2024
)
1
,
pp. 76-98
Persistent link: https://www.econbiz.de/10014583044
Saved in:
4
Evaluating the effectiveness of advertising campaigns in the fast-food industry using an analytical engine
Rymarczyk, Paweł
;
Figura, Ćezary
;
Wojciechowski, Łukasz
- In:
European research studies
27
(
2024
),
pp. 126-136
Persistent link: https://www.econbiz.de/10014543742
Saved in:
5
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
6
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
7
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
8
Enhancing students' understanding of social media marketing and the use of advertising and public relations terminology within IMC : a participatory action research project
Laurie, Sally
;
Mortimer, Kathleen
;
Holtz, Matthew
; …
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10014580278
Saved in:
9
Generation Z's perception of privacy on social media : examining the impact of personalized advertising, interpersonal relationships, reference group dynamics, social isolation, an...
Rózsa, Zoltán
;
Ferenčáková, Lucia
;
Zámek, David
; …
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 229-266
Persistent link: https://www.econbiz.de/10014521315
Saved in:
10
Advertising anxiety : Lucozade narratives in the 1939 newspaper promotion campaign
Lyon, Phil
- In:
History of retailing and consumption
10
(
2024
)
2
,
pp. 168-186
Persistent link: https://www.econbiz.de/10015048041
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